Is prelander necessary when promoting offers?

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cochloeee

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if yes, what kinda prelander works better? like spin wheel, mystery box?
 
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cochloeee said:
if yes, what kinda prelander works better? like spin wheel, mystery box?
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sometime it will be unnecessary to employ tbf prelander. I will experiment with direct and tbf prelander, adopting the method that works well.
 
finna said:
sometime it will be unnecessary to employ tbf prelander. I will experiment with direct and tbf prelander, adopting the method that works well.
Click to expand...
what is tbf prelander?
 
i think mostly spin wheel works pretty well. Would wanna hear different opinios from yall
 
A prelander can help, especially when the offer needs some explanation before sending users to the final page. I would keep it simple and test a dew versions something interactive like a spin wheel can work, but it really depends on the audience and offer.
 
Not always, but for colder traffic it helps a lot with trust. Straight to offer works better with warm audiences. What vertical are you promoting?
 
On search-intent traffic I go direct, since a wheel just adds a click for people who already know what they want. Wheels fit cold push or pop traffic better. What source are you testing on?
 
mony_men said:
Not always, but for colder traffic it helps a lot with trust. Straight to offer works better with warm audiences. What vertical are you promoting?
Click to expand...

mony_men said:
Not always, but for colder traffic it helps a lot with trust. Straight to offer works better with warm audiences. What vertical are you promoting?
Click to expand...
Mobile subscription services
 
Not always necessary, but a good prelander can lift conversion rates a fair bit if your traffic is cold.
 
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