are zero click keywords still worth targeting?
- Thread starter Ekhlas52
- Start date
- May 5, 2020
- 101
- 22
Yes but I’d be much more selective.I’d target a keyword where AI/search can answer the basic question, but there’s still a reason for the user to continue beyond the answer.
- Aug 27, 2013
- 858
- 177
Depends on the intent.
If its a simple definition/fact and AI answers everything in the SERP, I probably wouldnt chase it unless the volume is huge or it supports a bigger topic cluster.
I’d rather target keywords where the user still needs to compare, buy, calculate, download or actually visit a site. Those clicks are worth more anyway.
If its a simple definition/fact and AI answers everything in the SERP, I probably wouldnt chase it unless the volume is huge or it supports a bigger topic cluster.
I’d rather target keywords where the user still needs to compare, buy, calculate, download or actually visit a site. Those clicks are worth more anyway.
AnthonyMiller1988
Newbie
- Sep 15, 2026
- 4
- 7
I think I’d still target some of them. just because google can answer part of it doesn’t mean nobody will click. If I searched for something and wanted to look at a few sites or compare stuff, I’d still click around
I just probably wouldn’t spend all my time on keywords where the answer is super obvious
I just probably wouldn’t spend all my time on keywords where the answer is super obvious
- Apr 20, 2018
- 5,294
- 3,005
Some are still worth targeting if they can bring visibility, brand exposure, or lead into a more useful page.
Just avoid relying on zero click keywords for traffic alone and focus more on queries where there’s a clear reason for someone to visit the site.
archar
Newbie
- Jun 19, 2026
- 35
- 12
Yep, that’s the sweet spot for me. If the AI gives basic answers but the user requires examples, tools, or experience, then the click is not lost yet.
- Mar 2, 2021
- 4,409
- 1,370
you can but you have give more detailed information that AI cant give
- Jun 6, 2026
- 108
- 21
I wouldn't do it for direct traffic but can be useful for brand visibility. You might target these terms to create topical authority.
jimmigelx
Newbie
- Jul 14, 2026
- 37
- 7
Zero click phrases might also be useful, however, i would examine the intent in the search results first. The usage of the ai for content creation is fine as long as the rewrite does not create anything useless.
T0uchMe
Regular Member
- Oct 15, 2019
- 259
- 36
Mostly no for pure traffic.
If AI or Google already answers it fully on the results page, people won’t click. You’re just giving free content.
Only worth it if:
- It builds brand/trust
- Or the keyword still has some commercial intent left
Otherwise skip and go after ones where people still need to visit a site.
on the contrary, I would not be dismissive, but rather selective. If AI work perfectly well, then all the traffic would be on sites that have more keyword authority or even depth. as far as I am concerned, I love those searches in which tool nd comparison are required.
Mr.Dollar
Registered Member
- Jul 31, 2026
- 93
- 29
Not as a main target, no. I would still cover them if they feed a page that actually earns, something has to hold the topic together internally.
Anything with buying or comparing intent still gets the click. People are not handing over money off the back of a summary yet
- Jun 29, 2022
- 373
- 50
Yes, if it has business value beyond the informational answer. I’d focus on keywords where you can still capture clicks through tools, deeper content, products, or strong brand intent.
Only when u turns traffic into programmatic funnels by means of brand pop up or forcing clicks on rich snippet attribution through custom product comparison widgets, imo
i would consider the search intent of the keyword, rather than just its clickthrough rate. in cases where the searcher could continue developing their knowledge even after getting an inittial response to the query, the keyword is still good. however, for queries that can be answered easily by ai or even google itself i would focus my attention elsewhere.
But i shall still accept them provided they are closes to money keywords because low clicks can be enough to generate topicall relevancy for those long tail searches.
