Are You Performing a Search Intent Check Before Creating Content?

I always check search intent first. the SERP reveals what Google and users expect, helping you create content that actually matches the keyword and ranks better.
 
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trent bolt said:
The keyword appears to be an easy one at first, but what does the SERP say? Do you do a search intent check first before creating content from the keyword, or vice versa?
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SERP check always comes first, No exception. A keyword might look like an easy informational blog post on paper but if the top 10 search results are all e-commerce product pages or tool calculators, google has already decided what users want.
 
I usually do a quick intent check before creating the content. I look at the top-ranking pages, their content format, and what questions they’re answering. If most results are targeting a different intent than my idea, I’ll change the content angle instead of forcing it.
 
Miniyums said:
I usually check the SERP first because it helps understand what type of content Google is actually rewarding for that keyword
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That’s right here too; SERP intent will tell you more than just the keyword. I’ll look at the rankings first, and then construct my page around those.
 
Hot_Box said:
Always check the serp first. A keyword can look easy in a tool but if Google is ranking a totally different type of page you're probably wasting your time.
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Indeed, keyword tools tend to make things look easier than they are. The SERP tells you what format Google really wants.
 
serp first, always now. wrote 20 posts for easy looking keywords in 2024 and google ranked tools and category pages for half of them. none of those posts ever ranked. now i search it, and if the first page is not articles i skip the keyword
 
Charli3 said:
serp first, always now. wrote 20 posts for easy looking keywords in 2024 and google ranked tools and category pages for half of them. none of those posts ever ranked. now i search it, and if the first page is not articles i skip the keyword
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Yes, serp intent helps avoid wasting time. If Google obviously favours the tools page, category page, or product page, then I don’t see any point in making an article there eithe.
 
I always check the SERP first to understand the actual search intent behind the keyword. It helps me see what Google is rewarding and whether users want guides, comparisons, product pages or something else before I start creating content.
 
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