X reach feels completely random lately

The difference in reach between posts can be huge lately, and it’s hard to figure out what’s causing it.
 
Yeah, X has been like that for a while. The first 30 minutes matter a lot, so if a post gets early replies it gets pushed, and if it doesn't, it dies quickly.
Posts with outside links also tend to get less reach than plain text ones.
 
Yeah I have noticed the same thing. New fresh accounts with thousands of impressions and some big accounts have a lot less. Very weird.
 
I'm seeing it too. Makes testing difficult because you never know if the format worked or you just got lucky with distribution
 
links are the part that dies, the text only post still picks up replies in the first half hour and that is what keeps it up
 
I didn't really see this on my acc, if I post something controversial + good quality it was always milions of views
 
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