Do link exchanges work? Should we do it anymore?

Homelander supe

Newbie

Sep 7, 2026

27

7

• Thursday at 11:40 AM

• #21

I feel that the value of link exchanges is possible only through natural exchanges between related sites however i do not feel that one should make any strategy for large scale or even obvious link exchanges.

 

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RyanCrawls

Junior Member

Jun 6, 2026

114

23

• Thursday at 12:03 PM

• #22

I still do a few but only when the sites actually make sense together. Forced swaps just for getting a link arent worth it.

 

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westcoastslickde02145

Newbie

Jan 29, 2024

5

3

• Thursday at 12:09 PM

• #23

i think link swap is only worth considering when there real reason for both sites to mention each otherwise it can look pretty forced if some random site is offering a swap out of nowhere check the site and why they want the link before agreeing

 

C

Chase Master87

Newbie

Jul 17, 2026

12

2

• Thursday at 12:48 PM

• #24

I think relevance matters a lot with link exchanges. I would be interested to hear how others are using them now

 

fatehseoexpert

Newbie

Sep 26, 2026

36

6

• Thursday at 12:50 PM

• #25

Direct A-to-B reciprocal exchanges at scale are easily flagged by Google nowadays. They only make sense if it's a natural, highly relevant context between two authority sites in the same niche.

 

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Nexus agancy

Newbie

Sep 27, 2026

22

2

• 35 minutes ago

• #26

honestly direct 1:1 exchanges feel risky now, google can spot the pattern easily. if its indirect like a three way swap and sites are genuinely relevant to each other it's fine, but wouldn't build a strategy around it