Where are you spending your ad budget in 2026?

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aarav mehta

Newbie

Sep 19, 2026

3

2

• Wednesday at 12:52 PM

• #21

Majority of my budget will go towards platforms that provide quality traffic and conversions, as opposed to focusing on finding the cheapest clicks possible. like PPC Ads.

 

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ViewCloak

Newbie

Jul 29, 2026

45

8

• Wednesday at 1:00 PM

• #22

TikTok traffic can look cheap until you check the actual cost per sale, so I would track that number closely.

 

MoMarketing

Regular Member

Premium Member

Aug 28, 2026

319

101

• Wednesday at 1:11 PM

• #23

Worth adding Reddit ads to that mix too, they're cheap right now since fewer advertisers are on the platform, and niche subreddit targeting gets you a much more relevant audience than broad interest targeting on Meta.

 

DeathNova

Newbie

Sep 29, 2026

10

2

• Wednesday at 1:18 PM

• #24

I’d allocate budget based on conversion data rather than platform trends. Cheap clicks don’t matter much if they fail to produce purchases, so tracking ROAS is essential.

 

TRAutomat

Junior Member

Jr. VIP

Feb 17, 2026

104

5

• Wednesday at 9:05 PM

• #25

the tiktok point is fair, but i’d be careful judging it only on same day purchases. cheap clicks from people who weren’t actively looking can take longer to convert. same thing with pinterest i’d compare platforms using the same attribution window before deciding where the budget should go.

 

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Oakforest

Newbie

Aug 19, 2026

39

3

• Thursday at 8:50 AM

• #26

For Snapchat, check the age and location of the buyers first, because cheap traffic is not useful if it comes from the wrong audience.

 

Aitzaz_1

Registered Member

Sep 7, 2024

54

12

• Thursday at 9:50 AM

• #27

I’d spread the budget based on actual conversion data rather than chasing the latest platform. Google Ads still makes sense for high-intent searches, while Meta can work well for discovery and retargeting.

 

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ArcticMango31

Newbie

Aug 18, 2026

15

3

• 8 minutes ago

• #28

Majority of my budget is spent on Google and Meta for quality traffic. I will try Bing and TikTok on a small budget.

 

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Alanaking1

Newbie

Aug 17, 2026

19

8

• 2 minutes ago

• #29

Information Hub said:

Most of my budget is going toward search and targeting because intent is usually stronger there.

Click to expand...

Yep, same here honestly. I would like to spend more money on Search because people searching have clearer intent than when looking at display ads.