My PPC Campaign Works During the Week But Drops on Weekends

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adquarry

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Hi all, my PPC campaign campaign gives good results during the week. the results are pretty normal from monday to friday, but things slow down a lot on saturday and sunday.
Clicks also go down and I get fewer conversions. I havenot made any big changes to the campaign.
Does anyone else see this kind of weekend drop with PPC?
 
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it might be be the product you are offering which i dont know but there are some product that is used more during the week
 
adquarry said:
Hi all, my PPC campaign campaign gives good results during the week. the results are pretty normal from monday to friday, but things slow down a lot on saturday and sunday.
Clicks also go down and I get fewer conversions. I havenot made any big changes to the campaign.
Does anyone else see this kind of weekend drop with PPC?
Click to expand...
That can happen if your audience is less active on weekends, so compare the same Saturday and Sunday over a few weeks.
 
I wouldn’t worry yet. Compare a few weeks of weekend and weekday data before making changes.
 
yeah, some audiences are just less active on weekends, so clicks and conversions drop.
 
Comapre clicks, conversion rate, and cost per conversion seprately. fewer clicks do not always mean worse results.
 
Could be relted to your audience routine. For some products people research during weekdays and buy later, so conversion delay can happen.
 
Pretty common. It's called Seasonality. If you run campaigns for long enough you'll see that it happens at certain times of year as well. Varies per industry/offer.
 
normal for some niches, user behavior and purchase intent shifts on weekends for a lot of offer types.
 
the first thing i’d look at is whether spend dropped too, or if conversions dropped while spend stayed the same. i’d also avoid making a call from one weekend compare several weekends against each other first. if there’s a consistent difference, adjust by the hours that actually have a lower conversion rate rather than shutting weekends off completely.
 
TRAutomat said:
the first thing i’d look at is whether spend dropped too, or if conversions dropped while spend stayed the same. i’d also avoid making a call from one weekend compare several weekends against each other first. if there’s a consistent difference, adjust by the hours that actually have a lower conversion rate rather than shutting weekends off completely.
Click to expand...
Well, it's not enough data to make a decision in one weekend. Compare a couple of weekends, then remove only those hours which show bad conversion rates.
 
Before changing anything, you should look at conversion rates by day and make sure it’s not just lower traffic.
 
Firstly, I would check for weekend traffic and conversion trends. Some target groups respond in a different manner to advertising during weekends.
 
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