How to make PPC profitable without wasting money?

I think patience is very important in PPC. Many people lose money only because they change campaigns too quickly before enough data is collected.

yeah i think tracking and testing are the most important i suggest to start with a small budget and watch the data and scale only what is working.

My advice would be to monitor conversions, work on quality traffic, and eliminate all those elements that waste your money.

the budget split is probably the biggest thing here. i’d start with a small set of keywords you actually trust instead of spreading a limited budget across dozens of terms. make sure tracking is working and you know your target cpa before spending, then use the search terms report to build out negatives as you get data.