Has anyone tried using google alerts to track "brand mentions"?

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Sarah Mathews said:
Hello,

Do you guys use Google alerts to keep track of competitors brand mentions?

Has it been useful for finding new opportunities?
Click to expand...
Yeah, I use Alerts as discovery layer for brand and competitor mentions, especially for spotting unlinked mentions and relevant resource pages. I don’t rely on it alone, for deeper prospecting just cross-check findings with backlink and traffic data before treating mention as real SEO opportunity.
 
Sarah Mathews said:
Hello,

Do you guys use Google alerts to keep track of competitors brand mentions?

Has it been useful for finding new opportunities?
Click to expand...
Google Alerts has been a great resource for me when it comes to tracking mentions has anyone here succeeded in converting these mentions into links?
 
Yes, I use Google Alerts to keep track of competitor brand mentions and stay updated on what they're doing. It's useful for finding guest post opportunities, tracking industry trends and spotting websites that could be worth reaching out to.
 
Useful as a free starting point but it misses a lot. I mostly see value in finding new site mentioning competitors that could also be relevant for outreach.
 
Yeah, Google Alerts can be pretty useful for keeping an eye on competitor brand mentions and finding sites that might be worth reaching out to.

I’d also check the mentions manually now and then, since Alerts can miss some opportunities.
 
Yes. It only alerts you if you're mentioned from Google-acclaimed authority sites.
 
Yes, it works very well especially during targeting and menstions. It's not only limited to Google, it can get you alerts across your socials.
 
Yes, I do use Google Alerts as well, but I use it as a supporting tool.

It is useful in identifying mentions by competitors, publications, and possible outreach targets.

Generally, I use it alongside Ahrefs/Semrush to check for the traffic, relevancy, and linkability of the page.
 
alerts misses most of it, it only fires on pages google indexed and decided to tell you about. what i use it for is the other direction, watching my own brand and the buffer sites, an unlinked mention is a free link to ask for. for competitors i get more from pulling their new referring domains weekly and running those through gsa as a target list, a good chunk accept a post. alerts is a starting point, the link tool export is where the work is
 
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