Does having a bigger network actually help reach?
- Thread starter lin wei
- Start date
Let me clarify that LinkedIn algorithm does not prioritize engagement with a large network but with follower relevance and qulity.
sketchfox
Registered Member
- Jul 2, 2026
- 91
- 19
A large network simply gives ur algorithmic performance a head start. small networks can still achieve reach if ur content maintains user engagement on the app to be honest. Engagement is always more important than number of followers.
ninjatoon
Newbie
- Jun 29, 2026
- 47
- 7
larger network will gives u an advantage in terms of having a little better seed audience initially but the interest graphs make everything equal anyway. Small accounts get massive overnight too if they have great initial retention.
- Feb 28, 2010
- 5,579
- 4,202
Yeah just post stuff that triggers shares, size matters less than viral angle
To my opinion, however, having a larger number of followers does make a difference although it is not everything. small page have also managed to achieve good result due to their appealing content.
- Mar 11, 2026
- 204
- 51
network will probably help with the initial stage of exposure but once that is done the content alone will need to push the post forward. i have seen accounts that are much smaller getting a lot of coverage just bcz the post connects with its audience while other largger accounts receive minimal engagement for their posts.
bonnybolt
Registered Member
- Jul 1, 2026
- 93
- 17
Network size is helpfull but a small-sized account with solid early saves or replies or shares can beat a larger sized non engaging network pretty quickly.
tomstonehse
Newbie
- Jan 28, 2024
- 5
- 0
a bigger network can give better starting point more people may see the post early but a smaller account can still get good reach if the content get enough engagement and people find it useful
meyogi
Newbie
- Jun 30, 2026
- 46
- 3
Size doesnt gets u reach, but rather eyes. You could get more reach from your post through a small account with regular viewers compared to a large one with dead followers.
doodlequest
Newbie
- Jun 27, 2026
- 39
- 9
i have come to realize that follower count is sometimes misleading. it may be possible for an account that is smaller in size but has an audience that is more engaged to perform better than a much larger one where no interaction takes place. the first step would be to engage the first set of inddividuals.
nicopixe
Newbie
- Jul 1, 2026
- 45
- 7
no matter how big you are if ur content is decent then size does not matter. seen how no followers’ account gets millions of views on reels due to the actual hook of theirs.
alihassan2071
Registered Member
- Mar 10, 2026
- 58
- 8
A bigger network can help, but a small account can still get strong reach if the content is good and gets real engagement.
hisene
Registered Member
- Jun 17, 2026
- 50
- 16
Absolutely. A larger network provides a head start, but there’s no certainty that it will bring reach. Great content with real engagement will beat an exponentially larger network any day.
andrewhuberman0990
Registered Member
- Sep 23, 2026
- 72
- 2
small accounts can still get strong reach if the content hits right, a bigger network helps but its def not everything.
I've seen the same. a small account with a few people who actually reply to posts can get way more reach than a huge network that never engages