What mistakes did you make when you first started promoting a business on Facebook?

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opticalist

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I’m curious about your experience with Facebook when you first started growing a business. What was one mistake you made at the beginning?
What did you learn from it? I’d like to hear what worked for others and what they would do differently now
 
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Spending money to boost page likes rather than building direct connections with buyers results in high popularity but low sales.
 
opticalist said:
I’m curious about your experience with Facebook when you first started growing a business. What was one mistake you made at the beginning?
What did you learn from it? I’d like to hear what worked for others and what they would do differently now
Click to expand...
i would use my facebook profile as a noticeboard where i would publish all sorts of promotional material. there was not much respponse. later on i realized that people get invollved in the discussion if it is worth their while or adds value to them.
 
One mistake I made was focusing too much on promoting the business and not enough on understanding what the audience actually wanted Engagement was much better once the content became more useful and less sales-focused
 
opticalist said:
I’m curious about your experience with Facebook when you first started growing a business. What was one mistake you made at the beginning?
What did you learn from it? I’d like to hear what worked for others and what they would do differently now
Click to expand...
The area I selected was too large, resulting in information coming from unexpected sources. This caused quite a bit of trouble.
 
A large number of page likes doesn’t always translate into sales.
 
opticalist said:
I’m curious about your experience with Facebook when you first started growing a business. What was one mistake you made at the beginning?
What did you learn from it? I’d like to hear what worked for others and what they would do differently now
Click to expand...
i thought that with running ads, you were guaranteed sales lol. wasted budget.
 
Setting the target audience and reach too large is a misconception. A broad approach might lead to the mistaken belief that simply targeting the right audience translates into actual customers. It's also a misconception that advertising alone will generate customers, but this isn't always the case. Adjustments are needed to target the right audience and optimize the campaign's budget and effectiveness.
 
The most common one I've seen is boosting posts instead of running proper campaigns from Ads Manager. Boost is easy but you get almost no control over targeting or optimization, so the budget goes to likes that never convert. Set up the pixel first, then run a conversion campaign even if it's small.
 
i'd say scaling too early was the big one. a campaign can look profitable for a few days, but without enough conversion data you're basically optimizing noise.
 
When I started out, I treated Facebook like a digital billboard - just hard-selling products directly to cold audiences with basic product images. It drained budget fast. I learned the hard way that FB is a social platform first; people don't go there to be sold to. Pivoting to creative - led strategies (UGC, short video angles, and testing 3-5 hooks per campaign) completely changed the game for CTR and ad costs.
 
opticalist said:
I’m curious about your experience with Facebook when you first started growing a business. What was one mistake you made at the beginning?
What did you learn from it? I’d like to hear what worked for others and what they would do differently now
Click to expand...
Sending the traffic directly to the affiliates offer without using any prelanders. Killed my ad accounts immediately until i learns how to warm up the BMs.
 
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