to be honest, CTR will look amazing even without any traffic. usually, for me, the bounce rate, subid data nd LP conversion are the criteria of evaluation.
CTR does not work for me because there have been several cases in which there were a lot of click but no value at all. subids, bounce rate nd LP conversions are how I track my campaign.
i do not stick with just CTR nd traffic. instead i go one step further nd see what visitors do after they reach there. the metrics that i consider include conversion rate, time on site, engagement, bounce rate or exit rate nd leads or sales. low traffic can be very valuable if it generattes conversions.
I usually look beyond clicks and traffic to see whether visitors are actually taking action. I’d track engagement, conversion rate, leads or sales, and cost per conversion