Anyone getting results from Reddit Ads?

linda held · Tuesday at 12:24 AM

I see a lot of tools and threads about organic Reddit marketing, commenting, etc. However, I am curious to hear how many people have run Reddit’s own ads and what results they might have yielded.

Did you get signups or demos that were worth the spend, or was it mostly cheap clicks that never converted? Would love to hear real numbers and potentially what industry and targeting you went with.

TheCuriousMind · Tuesday at 7:17 AM

depends a lot on the niche. some industries get good leads from Reddit, others just get traffic.

CosmicBanana · Tuesday at 8:31 AM

Reddit ads can work better when you target communities that already match the product.

ads studio · Tuesday at 9:39 AM

i am really interested in this too because i've been thinking of running ads on reddit

LokiProxy · Tuesday at 9:42 AM

Quite a few advertisers have run official Reddit ads. However, common product categories often see high clicks yet poor conversion rates. Ads that lack community‑oriented copy tend to burn through budgets quickly, so many pair paid campaigns with organic community content for better results.

AdSculptor · Tuesday at 10:38 AM

tried it for a SaaS offer and got decent traffic, but had to test different audiences before seeing good conversions.

celiliya · Tuesday at 10:41 AM

linda held said:
I see a lot of tools and threads about organic Reddit marketing, commenting, etc. However, I am curious to hear how many people have run Reddit’s own ads and what results they might have yielded.

Did you get signups or demos that were worth the spend, or was it mostly cheap clicks that never converted? Would love to hear real numbers and potentially what industry and targeting you went with.

reddit ad can be quite inconsistent, tbh I have had my share of bargain-priced clicks in the past, but it really depend on the kind of niche you pick and the targeting you do.

luisnieto1520 · Tuesday at 10:43 AM

Depend on the niche you may not have best results with reddit. I got better results for facebook ads instead of reddit so there is this also. Also reddit cost is very high is seem is only me who notice this?

ViewCloak · Tuesday at 12:11 PM

Try testing different creatives with the same audience first. Sometimes the ad message makes more difference than the targeting.

blackfighter01 · Tuesday at 12:15 PM

Depends one your niche and offer. Reddit ads are not like facebook, you need to understand the audience before scaling.

Ddist1 · Tuesday at 12:16 PM

It all depends on the communities that you're targeting. Just make sure the product or service you're promoting is niche targeted. As it's going to be useless if you're just using ads for general audience.

Techz · Tuesday at 12:17 PM

I’ve run a few Reddit ad campaigns to promote my products. However, the results weren’t what I expected, so I stopped using Reddit ads.

Ddist1 · Tuesday at 12:20 PM

Techz said:
I’ve run a few Reddit ad campaigns to promote my products. However, the results weren’t what I expected, so I stopped using Reddit ads.

May I ask what kind of products were you promoting or how did you target? Was it just a General Ad?

linda held · Tuesday at 11:20 PM

TheCuriousMind said:
depends a lot on the niche. some industries get good leads from Reddit, others just get traffic.

That makes sense. Seems like niche is a pretty big factor with Reddit ads.

CosmicBanana said:
Reddit ads can work better when you target communities that already match the product.

yeah, targeting the right communities seems to make a big difference.

ads studio said:
i am really interested in this too because i've been thinking of running ads on reddit

same here. i’m trying to figure out if they’re actually worth testing.

LokiProxy said:
Quite a few advertisers have run official Reddit ads. However, common product categories often see high clicks yet poor conversion rates. Ads that lack community‑oriented copy tend to burn through budgets quickly, so many pair paid campaigns with organic community content for better results.

interesting. community-focused messaging seems especially important on reddit.

AdSculptor said:
tried it for a SaaS offer and got decent traffic, but had to test different audiences before seeing good conversions.

good to know. testing different audiences seems to be key.

celiliya said:
reddit ad can be quite inconsistent, tbh I have had my share of bargain-priced clicks in the past, but it really depend on the kind of niche you pick and the targeting you do.

yeah, i’ve heard similar things. niche and targeting seem to matter a lot.

luisnieto1520 said:
Depend on the niche you may not have best results with reddit. I got better results for facebook ads instead of reddit so there is this also. Also reddit cost is very high is seem is only me who notice this?

interesting. i’m curious how reddit’s costs compare once you factor in conversions.

ViewCloak said:
Try testing different creatives with the same audience first. Sometimes the ad message makes more difference than the targeting.

good point. i’ll definitely test the creatives separately.

blackfighter01 said:
Depends one your niche and offer. Reddit ads are not like facebook, you need to understand the audience before scaling.

agreed. understanding the audience first seems important before scaling.

Ddist1 said:
It all depends on the communities that you're targeting. Just make sure the product or service you're promoting is niche targeted. As it's going to be useless if you're just using ads for general audience.

exactly. i think niche targeting is probably essential on reddit.

Techz said:
I’ve run a few Reddit ad campaigns to promote my products. However, the results weren’t what I expected, so I stopped using Reddit ads.

got it. sounds like the results can be pretty hit or miss.

omoko · Tuesday at 11:22 PM

I feel like the vast majority of doomscrollers on Reddit don’t really pay that much attention to ads, since it’s not like on other platforms where it’s basically unskippable. I’d say posting/commenting to drive engagment is the way on Reddit.

linda held · Tuesday at 11:24 PM

omoko said:
I feel like the vast majority of doomscrollers on Reddit don’t really pay that much attention to ads, since it’s not like on other platforms where it’s basically unskippable. I’d say posting/commenting to drive engagment is the way on Reddit.

yeah, i can see that. organic engagement probably feels more natural on reddit than traditional ads.

TRAutomat · 2026-09-30T10:44:04+0100

reddit can work, but it’s definitely not facebook. the community aspect matters a lot, so ads that feel too promotional can get killed in the comments. i’d test specific subreddits rather than broad interests and judge it more on assisted conversions than last click numbers.

vexora19 · 2026-09-30T11:10:24+0100

linda held said:
I see a lot of tools and threads about organic Reddit marketing, commenting, etc. However, I am curious to hear how many people have run Reddit’s own ads and what results they might have yielded.

Did you get signups or demos that were worth the spend, or was it mostly cheap clicks that never converted? Would love to hear real numbers and potentially what industry and targeting you went with.

Reddit Ads can bring you decent traffic but conversions are much lower and depend on targeting. I find tracking CPA and conversion rates more useful than CPC for signups in my experience.

linda held · 2026-09-30T17:10:17+0100

TRAutomat said:
reddit can work, but it’s definitely not facebook. the community aspect matters a lot, so ads that feel too promotional can get killed in the comments. i’d test specific subreddits rather than broad interests and judge it more on assisted conversions than last click numbers.

yeah, that makes sense. i’ll focus on specific subreddits and assisted conversions.

vexora19 said:
Reddit Ads can bring you decent traffic but conversions are much lower and depend on targeting. I find tracking CPA and conversion rates more useful than CPC for signups in my experience.

agreed. cpa and conversion rate seem much more useful than cpc for this.

Anyone getting results from Reddit Ads?

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