Is voices search actually growing in 2026?

feels like everyone talks about it but i rarely see real traffic data.
I don’t think voice search is actually growing that much. Even in big 2026 Google has the around 90% search chunk, still manual searches. So, we should focus more on traditional search, because that is where we can get real traffic and real leads.
 
feels like everyone talks about it but i rarely see real traffic data.

It is growing a little but not as fast as the hype makes it sound.

Most sites still see almost no clear voice traffic in their analytics so it’s not moving the needle much for regular content yet.
 
Yes nowadays people mostly like to search through voice as it is a faster way but it should be efficient otherwise it frustrates user.
 
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