Should I open the search Network for google shopping campaigns?

alexzing · Monday at 2:47 AM

I'm running google shopping campaigns instead of Pmax, I was wondering if that would be better for opening the search Network to obtain more traffic or should I just close it to get higher ROI?

Any advise would be much appreciated!

bargainbed · Monday at 7:31 AM

I will keep the search network off usually on shopping campaigns. But even if you are running you must switch off partner site traffic, it is low intent and tanks your ROAS.

Whats your ROAS looking right now?

alexzing · Monday at 7:39 AM

bargainbed said:
I will keep the search network off usually on shopping campaigns. But even if you are running you must switch off partner site traffic, it is low intent and tanks your ROAS.

Whats your ROAS looking right now?

Around 400%, I only consider to show my ads to my audience in the partner network, it looks like can not achieve, though the bid is low, but as you said that the conversion is very low too.

hisene · Monday at 9:08 AM

bargainbed said:
I will keep the search network off usually on shopping campaigns. But even if you are running you must switch off partner site traffic, it is low intent and tanks your ROAS.

Whats your ROAS looking right now?

Yeah, traffic from partners will certainly distort the results rather quickly.But I would evaluate it once the traffic is segregated because the ROAS could be overvalued or undervalued otherwise.

Should I open the search Network for google shopping campaigns?

alexzing

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bargainbed

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alexzing

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hisene

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