- Aug 23, 2017
- 2,598
- 6,924
Just came across this video from Mark Tilbury and thought I’d make a quick post about it.
The thumbnail says $300/day but that wasn’t actually the main challenge in the video.
His goal was to see if he could make $1,000 within 7 days by using Claude and other AI tools to create an AI influencer, build an audience around it and monetize that audience.
And he made things a little more interesting right from the beginning
He said that if he failed to make the $1,000 within the 7 days, he would give $1,000 to someone in the comments.
Maybe a little too confident at the start : D
The first thing he did was research.
He looked at AI influencer accounts that were already getting attention and tried to understand what people were doing to actually make money from them.
There were different angles.
Some were getting brand deals, some were selling products, one example involved an older woman AI character around health-related content, while others were built around things like dating and relationships.
So instead of randomly creating an AI influencer and hoping it worked, he first looked at what people were already responding to.
From there, he created 3 different AI influencer concepts using Claude and Higgsfield.
Claude was basically doing a lot of the brain work.
Ideas, character concepts, scripts, content direction and so on.
Higgsfield was then used to create the AI visuals and videos.
He created Instagram accounts for the characters and started posting content to see which one people responded to best.
And something worth mentioning here is that he only really tested this through Instagram.
He even mentioned that he could have used TikTok as well, which obviously could have given the content even more reach and another source of traffic.
So even the experiment itself wasn't really using every possible distribution channel available.
The first stage was basically testing.
Let the market tell you which idea people actually care about.
After a few days, one of the characters was clearly performing better than the others, so he focused on the one that was already getting a response.
Test first. Build around what gets a response.
Then came the monetization part.
He decided to create a digital product around that character. It was basically a 30-day challenge kinda course, priced somewhere around $12 after the discount.
And even the digital product itself was largely created using Claude.
That’s another part I found interesting.
It wasn't just...
Use AI to make the influencer.
It was also...
Use AI to research the idea, develop the character, create the content, write the scripts and then help create the actual product being sold.
He set up the store, promoted the product through the account and eventually made somewhere around $276 during the experiment.
So he didn't reach the $1,000 goal within the 7 days.
He also admitted that he probably should have given himself a longer timeline.
Because the interesting thing is that the method didn't necessarily fail.
He had already created an audience, generated sales and proved that people were willing to buy the product.
He just didn't reach $1,000 within seven days.
Give the same thing another few weeks and who knows where it ends up.
And that's really where the video got me thinking.
There might obviously be things happening behind the scenes that weren't shown in the video.
Maybe he already understands social media much better than the average person.
Maybe there was more research involved.
Maybe some things were easier for him because he already understands marketing, content and business.
And I think that's something people sometimes forget when watching videos like this, reading case studies or even taking courses.
Someone might show you:
Step 1 → Step 2 → Step 3 → Money
But that doesn't necessarily mean they're showing you every little decision, mistake, adjustment and thought process that happened between those steps.
Sometimes you just have to take the idea, understand the concept behind it and then run with it using your own imagination.
And honestly, it feels like there has never been an easier time to experiment with different ways of making money online if you can think creatively.
Not necessarily with AI influencers either.
That's not really why I'm sharing the video.
It could be anything.
You have Claude, ChatGPT, image generators, video generators, automation tools, website builders, social media platforms and God knows how many other tools sitting there.
A lot of them are even free to start using.
Claude itself was free for what he was doing.
A lot of the other tools had free options too.
The main real expense in the experiment seemed to be paying for Higgsfield.
So the financial barrier to simply testing an idea has become ridiculously low.
Now, could the average person replicate exactly what he did and make money within 7 days?
Maybe. Maybe not.
If it took him 7 days, someone completely new to this might need a few weeks or even a few months.
But I don't really think that's the point.
The bigger takeaway for me is:
If you can research an idea, create the product, create the marketing content, build the social media presence and start generating sales using tools that are available to pretty much everyone... there are probably a ridiculous number of things you could experiment with right now.
You might fail at the first one.
The second one might go nowhere.
The third one might randomly start getting traction.
That's kind of the game.
And I think we're reaching a point where the tools themselves are becoming less of the advantage.
Everybody has access to them.
The bigger advantage is probably going to be who can come up with interesting ideas, actually test them and stick with them long enough to figure out what works.
Anyway, just came across the video and had a few thoughts about it, so figured I'd throw them on here really quick.
See you on the next one : )
Cheers.
The thumbnail says $300/day but that wasn’t actually the main challenge in the video.
His goal was to see if he could make $1,000 within 7 days by using Claude and other AI tools to create an AI influencer, build an audience around it and monetize that audience.
And he made things a little more interesting right from the beginning
He said that if he failed to make the $1,000 within the 7 days, he would give $1,000 to someone in the comments.
Maybe a little too confident at the start : D
The first thing he did was research.
He looked at AI influencer accounts that were already getting attention and tried to understand what people were doing to actually make money from them.
There were different angles.
Some were getting brand deals, some were selling products, one example involved an older woman AI character around health-related content, while others were built around things like dating and relationships.
So instead of randomly creating an AI influencer and hoping it worked, he first looked at what people were already responding to.
From there, he created 3 different AI influencer concepts using Claude and Higgsfield.
Claude was basically doing a lot of the brain work.
Ideas, character concepts, scripts, content direction and so on.
Higgsfield was then used to create the AI visuals and videos.
He created Instagram accounts for the characters and started posting content to see which one people responded to best.
And something worth mentioning here is that he only really tested this through Instagram.
He even mentioned that he could have used TikTok as well, which obviously could have given the content even more reach and another source of traffic.
So even the experiment itself wasn't really using every possible distribution channel available.
The first stage was basically testing.
Let the market tell you which idea people actually care about.
After a few days, one of the characters was clearly performing better than the others, so he focused on the one that was already getting a response.
Test first. Build around what gets a response.
Then came the monetization part.
He decided to create a digital product around that character. It was basically a 30-day challenge kinda course, priced somewhere around $12 after the discount.
And even the digital product itself was largely created using Claude.
That’s another part I found interesting.
It wasn't just...
Use AI to make the influencer.
It was also...
Use AI to research the idea, develop the character, create the content, write the scripts and then help create the actual product being sold.
He set up the store, promoted the product through the account and eventually made somewhere around $276 during the experiment.
So he didn't reach the $1,000 goal within the 7 days.
He also admitted that he probably should have given himself a longer timeline.
Because the interesting thing is that the method didn't necessarily fail.
He had already created an audience, generated sales and proved that people were willing to buy the product.
He just didn't reach $1,000 within seven days.
Give the same thing another few weeks and who knows where it ends up.
And that's really where the video got me thinking.
There might obviously be things happening behind the scenes that weren't shown in the video.
Maybe he already understands social media much better than the average person.
Maybe there was more research involved.
Maybe some things were easier for him because he already understands marketing, content and business.
And I think that's something people sometimes forget when watching videos like this, reading case studies or even taking courses.
Someone might show you:
Step 1 → Step 2 → Step 3 → Money
But that doesn't necessarily mean they're showing you every little decision, mistake, adjustment and thought process that happened between those steps.
Sometimes you just have to take the idea, understand the concept behind it and then run with it using your own imagination.
And honestly, it feels like there has never been an easier time to experiment with different ways of making money online if you can think creatively.
Not necessarily with AI influencers either.
That's not really why I'm sharing the video.
It could be anything.
You have Claude, ChatGPT, image generators, video generators, automation tools, website builders, social media platforms and God knows how many other tools sitting there.
A lot of them are even free to start using.
Claude itself was free for what he was doing.
A lot of the other tools had free options too.
The main real expense in the experiment seemed to be paying for Higgsfield.
So the financial barrier to simply testing an idea has become ridiculously low.
Now, could the average person replicate exactly what he did and make money within 7 days?
Maybe. Maybe not.
If it took him 7 days, someone completely new to this might need a few weeks or even a few months.
But I don't really think that's the point.
The bigger takeaway for me is:
If you can research an idea, create the product, create the marketing content, build the social media presence and start generating sales using tools that are available to pretty much everyone... there are probably a ridiculous number of things you could experiment with right now.
You might fail at the first one.
The second one might go nowhere.
The third one might randomly start getting traction.
That's kind of the game.
And I think we're reaching a point where the tools themselves are becoming less of the advantage.
Everybody has access to them.
The bigger advantage is probably going to be who can come up with interesting ideas, actually test them and stick with them long enough to figure out what works.
Anyway, just came across the video and had a few thoughts about it, so figured I'd throw them on here really quick.
See you on the next one : )
Cheers.
