Financial Services Verification is necessary?

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tigerbreeze

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Hey guys,
have you experienced Financial Services Verification Required with Google Ads since July? I have running ads for a finance client and they continue to be rejected despite doing all the verification steps. Anyone have any idea what this is? or how to solve this?
 
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I have seen this happen with finance campaigns, double check that all submitted details exactly match the website and business documents.
 
You don't need this for running ads for financial products if you run with a cloaker
 
bargainbed said:
If this started in July, check the target country first.

Google began rolling out new Financial Services Verification across 24 markets recently. Even after verification, mismatched details can keep ads rejected.
Click to expand...
I Want to run in India based only. and what is the exact solution for this?
 
You need to get Google’s financial certification for your account. This certification allows you to use keywords related to the financial sector.
 
check the exact rejection reason in the policy center first, then fix that part instead of resubmitting the same ad.
 
Regfun said:
I have seen this happen with finance campaigns, double check that all submitted details exactly match the website and business documents.
Click to expand...
Yes, finance validtion checks are quite strict when it comes to mismatches. I would ensure that the company name, address, domain, and submitted documenttion match exactly.
 
tigerbreeze said:
Hey guys,
have you experienced Financial Services Verification Required with Google Ads since July? I have running ads for a finance client and they continue to be rejected despite doing all the verification steps. Anyone have any idea what this is? or how to solve this?
Click to expand...
to be honest I had check the actual policy center rejection first. then see if you are targeting india nd business details are same in google, website nd submitted docs. then re-submit
 
Yes, Make sure the verification details match the business and website exactly and financial ads can have extra requirements even after verification.
 
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