- Feb 14, 2024
- 576
- 147
The biggest shift I'd focus on in 2026 is adding information that isn't basically the same as what's already on ten other pages. Original tests, first hand observations, proprietary data and useful analysis give a page more value than another rewrite of the same SERP. I'd also audit old content for actual overlap rather than blindly pruning it , consolidating URLs where the intent is the same while keeping pages that still bring in traffic, links or conversions. The goal isn't to publish less just for the sake of it , but to make sure the important pages have something useful that users can't get from the same generic summary elsewhere