Same Campaign but Different Results After Switching Networks

G

growthmetrics

Newbie
Joined
Sep 24, 2026
Messages
1
Reaction score
4
I was running a campaign on one ppc network and the results was okay. recently I moved the same campaign to another network to test it. I used almost the same settings and the same landing page. but the traffic and results are quite diffrent now. I am not sure why this happening.
Is this normal when using diffrent PPC networks?
 
Advertise on BHW
Definitely normal. Even with the same campaign settings and landing page, each PPC network has its own traffic sources, audience behavior, targeting/optimization, and auction dynamics. I’d compare traffic quality and conversion data not just volume before judging the network.
 
that can be completely normal. compare the traffic below the campaign level instead of just looking at the overall numbers can be usefull too

break both networks down by placement/source, GEO, device, OS/browser and time of day, and also make sure the conversion tracking/postback is firing the same way on both. you’ll usually find that one network is sending a very different traffic mix even when the campaign settings look almost identical
 
Yes, its normal. Each network has different traffic quality and audience.
 
The same campaign can perform differently because each network has its own type of traffic and users.
 
same creative and offer can still perform very differently if the traffic mix is different. i’d compare time on site, pages per session and bounce rate by source before changing the creative - that usually makes the difference pretty obvious.
 
totally normal, compare the traffic quality first before changing your landing page.
 
yes this is normal, even with the same landing page, the traffic can be pretty diffrent because users coming form diffrent sources may have diffrent intent.
 
growthmetrics said:
I was running a campaign on one ppc network and the results was okay. recently I moved the same campaign to another network to test it. I used almost the same settings and the same landing page. but the traffic and results are quite diffrent now. I am not sure why this happening.
Is this normal when using diffrent PPC networks?
Click to expand...
you should give the new network some time to settle before judging the campaign from the first day.
 
yeah, thats normal. each network has a different audience, so the same campaign can perform very differently.
 
Try to compare cost per conversion instead of CPC alone. The network with cheaper clicks may not be the one bringing better leads.
 
Advertise on BHW
You must log in or register to reply here.
Sign up now!

Main Menu

Home Main Forum List Black Hat SEO White Hat SEO BHW Newbie Guide Blogging Black Hat Tools Social Media Downloads

Marketplace

Account Selling Content / Copywriting EBooks / Methods Hosting Misc Proxies For Sale SEO - Link building SEO - Packages Social Media Social Media - Panels Web Design More

Making Money

Affiliate Programs Hire a Freelancer IM Journeys Making Money Pay Per Click Site Flipping Want to Buy

BlackHat World

Dispute Resolution Forum Suggestions & Feedback Introductions Lounge
Back
Top