Google Ads account suddenly limited after running fine

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WasabiWarrior

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Hello everyone, My Google Ads account was working normally for weeks, but suddenly the impressions dropped and my campaigns stopped spending properly. I haven’t made any major changes from my side. Has anyone faced a similar issue, and how can I fix it?
 
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I've had similar issues in the past, I would say try cutting off the budget and bringing it back up after a few hours.
 
Check the account notifications and Policy Center first to see if there’s any restriction or review.

If everything looks clean, it could be a temporary serving or billing issue, so checking billing status and contacting Google Ads support would probably be the next step.
 
you should first check the change history, campaign status, search terms, and any recent policy or billing notification but if everything still looks normal, give it a little time and compare the impression trends with the previous weeks. Sometimes delivery can fluctuate without any major changes on your side.
 
Go to the status tab or policy manager. if you see anything about "limited" or "under review", that's likely it. You can appeal but it's slow. Also you can check the simple stuff like payment method, daily budget, campaign end dates, paused keywords.
 
Check your account status and policy section first. Also check if there is any billing or payment issue. If everything looks fine, I would contact Google Ads support and ask why the account got limited.
 
I’ve seen this happen before. I’d first check the account’s policy status, billing, campaign eligibility and any recent Google notifications before changing the campaigns too much
 
WasabiWarrior said:
Hello everyone, My Google Ads account was working normally for weeks, but suddenly the impressions dropped and my campaigns stopped spending properly. I haven’t made any major changes from my side. Has anyone faced a similar issue, and how can I fix it?
Click to expand...
At the moment, your account and your companies are under manual moderation review. This is most likely due to complaints or a scheduled audit. In the affiliate marketing sphere, we call this a “freeze.”
 
I had this happen before and recommend you to first check if search volume changed or if google added any new limits to the campaigns.
 
I think yes this can happen even without major changes and try check your search terms or targeting or ad status and auction insights to see where the traffic drop started.
 
You can check the campaign status budget bids and targeting first and also look for any recent policy or billing issues that could affect delivery.
 
thelightgame said:
Check your account status and policy section first. Also check if there is any billing or payment issue. If everything looks fine, I would contact Google Ads support and ask why the account got limited.
Click to expand...
Yes, that is normally where one starts the search.I would investigate the recent changes to ad, landing pages, and payments before raising a help ticket.
 
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