What analytics should a beginner pay attention to on TikTok?

look at watch time and retention first, then views, coz likes are nice but they dont really tell you if people are actually watching. Once we see which videos keep ppl watching, we can figure out what content is worth making more of.

Average watch time -Video completion rate -Comments -Profile views → followers

NoirOptic said:

I am new to TikTok and want to understand the analytics. Which numbers are most useful to check first? Should I look at views, watch time, or likes? What do you think a beginner should focus on?

Click to expand...

me too

I think the most important things are views and new followers; if you're just starting out, focus on those.

doublebankai69 said:

For a beginner, watch time, especially average watch time and retention is the number to check first, cuz it tells u if people actually stick around. Views show reach and likes are just a quick vibe check, so use ur retention graph to see where people drop off and hook them faster next time.

Click to expand...

yes, retention is definitely more helpful than page views when you first get started. the drop off points tell you precisely where the hook or pacing isn’t working.

For a beginner, I’d watch retention and average watch time first. Views show reach, while likes are more of a secondary signal. If people keep watching, you have something worth building on.

NoirOptic said:

I am new to TikTok and want to understand the analytics. Which numbers are most useful to check first? Should I look at views, watch time, or likes? What do you think a beginner should focus on?

Click to expand...

Focus heavily on Watch Time and Retention Rate. Views and likes are nice vanity metrics, but TikTok’s algorithm lives and dies by how long you can keep eyes on the screen.If you are just starting out, prioritize these three analytics in this order:Average Watch Time vs. Video Length: Your goal is to get this number as close to the total length of your video as possible. If it's a 15-second video and your average watch time is only 3 seconds, the algorithm will stop pushing it immediately.The 3-Second Retention Rate: Look at the retention graph for the sharp drop at the very beginning. If you lose 70% of your viewers in the first 3 seconds, your hook isn't strong enough. Work on keeping at least 50%+ of your audience past that 3-second mark.Shares: Likes are easy to give, but shares tell the algorithm that your content is highly valuable or deeply relatable. A high share-to-view ratio is a massive trigger for the For You Page (FYP).Summary for beginners: Don't obsess over total view counts yet. Use the retention graph to see exactly where people get bored and swipe away, then use that data to tighten up your pacing on the next video.

Pick the metric based on your goal: completion rate and watch time if you want reach, profile views and follows if you want to grow the account, and link clicks if you're selling, since views alone won't tell you if anything is working.

As a beginner, I’d focus on watch time and retention first, then views—likes are useful, but they don’t tell you much alone.