What Makes You Reject a GEO Before Testing It?

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Low competition can look attractive, but payment habits, regulations and weak infrastructure can ruin the opportunity. What is the first red flag that makes you skip a GEO?
 
For me, a big red flag is when the numbers only work on paper. Cheap traffic means nothing if you need twice as many clicks to get a paying customer, then lose another chunk to failed payments or refunds.
 
Low competition can look attractive, but payment habits, regulations and weak infrastructure can ruin the opportunity. What is the first red flag that makes you skip a GEO?
Look at the actual buying power and payment options first. If people are interested but it’s difficult to pay or the average order value is too low, low competition doesn’t mean much.
 
For me, the biggest red flag is poor payment reliability. If people struggle to pay or the available payment methods are too limited, I’d rather skip the GEO even if the competition looks easy.
 
The first red flag would definitely be unreliability of payments even if there is very little competition lack of payment options and problems with payment processing can make scaling hard what else do you consider when selecting a GEO?
 
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