- Jan 10, 2010
- 2,320
- 621
In short, you register an EMD domain like bestcardealermiami.com / top10cardealersmiami.com, host a company rating on it where your company is naturally #1, and the rest are just so-so.
Why does this work?
What to consider when making such ratings:
Bonus tip:
Think about sub-intents of your main query - for "best auto dealers in Miami" these could be:
For such queries, you can create internal pages of "thematic ratings" where your company wins again.
How I do it:
And yes - all this is done by agents, I only enter initial settings.
I've attached a couple of screenshots of the agents' work.
And yes - I make many ratings for one niche. You need at least 5 ratings on different domains because there's no guarantee they'll a) make it into Google's index b) into the neural network consensus
Example of such a rating
https://autodealers-6cc00071.pages.dev/
Why does this work?
- When searching for "Best auto dealer in Miami," LLMs go to Google and Bing search via Query Fan Out and find your rating
- LLMs currently don't have a Trust Rank algorithm and don't really check source quality
- You can inject rating info into the LLM's internal database (consensus) directly (wait for the method in future posts)
- As a result, you start appearing in recommendation lists for queries like "best auto dealer in Miami" in ChatGPT / Perplexity / Google AI Overviews
What to consider when making such ratings:
- LLMs don't care about design at all - you can slap whatever you want. But if you plan to rank in Google top, I wouldn't make it obviously ugly
- You need to understand which queries from Query Fan Out the LLMs will use to catch your rating! Ask the neural networks - have them do Query Fan Out
- Next, you need to understand what parameters the neural networks currently use to rank companies in your niche - also ask them. You'll need to describe your company and competitors using these parameters (years in market / Google reviews / number of employees / public cases). The criteria vary greatly by niche. Making all ratings from one template is a big mistake
- Use proper micro-markup
- If you host ratings on CloudFlare, make sure it doesn't block bots!
Bonus tip:
Think about sub-intents of your main query - for "best auto dealers in Miami" these could be:
- Best economy car dealers
- Best premium car dealers
- Best auto dealers in Miami for bad credit
- Best auto dealers in Miami with fast approval
For such queries, you can create internal pages of "thematic ratings" where your company wins again.
How I do it:
- First, I go via API to all neural networks and ask them to list the criteria they use to rank companies in the niche
- I deduplicate criteria and produce a final list
- I automatically analyze the target audience to make texts as relevant as possible
- Based on the obtained audience analysis, I automatically select a rating template (extracted all design types from Claude Skill Front End Designer)
- Then I inject my company into the rating - the prompts are hardcoded to always put my company first!
- I generate the final site, apply all SEO features
- I automatically deploy everything to CloudFlare Pages to avoid hosting costs. The cost of owning such a rating is the domain renewal fee
And yes - all this is done by agents, I only enter initial settings.
I've attached a couple of screenshots of the agents' work.
And yes - I make many ratings for one niche. You need at least 5 ratings on different domains because there's no guarantee they'll a) make it into Google's index b) into the neural network consensus
Example of such a rating
https://autodealers-6cc00071.pages.dev/
