What's the First Metric You Check Every Morning?

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Jan 20, 2021
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Everyone has a dashboard. Some check ROI first. Others EPC, CR or spend. Which number tells you immediately whether yesterday was good or bad?
 
For gambling on tier 3 GEOs I actually look at reg-to-FTD ratio before ROI. ROI can look fine on paper for a day or two, but if that ratio drops it means traffic quality slipped, not the offer. CR alone lies too easily with push.
 
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