PIN-UP Partners – direct advertiser and affiliate program of the PIN-UP iGaming products | 10+ GEOS | CPA up to $200 | Revshare up to 50%

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PIN-UP VICTORY BOOST: maximize the potential of World Cup 2026

PIN-UP Partners is ready to boost your CPA rate for extra FTD volume.

How does it work?
▶️ Current partners get a bonus for extra FTD. Example: +50% above baseline (best FTD month in the last 3 months) → x1.2 boost
▶️ New partners get a bonus for volume. Example: 500+ FTD → x1.3 boost, and 1000+ → x1.5 CPA boost

The World Cup 2026 hype + Mexico's passion for football = your perfect opportunity to scale your traffic.

Betting & iGaming
▶️ Facebook, In-App, UAC, ASO, SEO and other sources

The promotion runs from June 11 to July 19. Catch the moment, join PIN-UP VICTORY BOOST

If you're already our partner, get all the details from your manager.
 
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During the World Cup 2026, Mexico becomes one of the key epicenters of football fever once again: the country is hosting matches, driving football and betting interest to the new heights.

PIN-UP Partners is currently running a promotion — PIN-UP VICTORY BOOST — so you can earn a higher CPA for additional FTD volume.

Current partners get a boost for growth against baseline. New partners get a boost for FTD volume during the promotion period. Maximum multiplier: x1.5.

Until July 19, 2026
⚽ Betting & iGaming

To participate, sign up via the link. If you're already a PIN-UP Partners affiliate, DM our manager.
 
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Summer, sunshine, Cyprus, and the hottest offers

If you’re running traffic to CIS, LATAM, or Africa, make sure to visit Conversion Conf Cyprus. This year, PIN-UP Partners, Riddick’s Partners, and RedCore will be waitвing for you at the super booth G3.

Why it’s worth stopping by PIN-UP Partners:
— 10+ years of experience in affiliate marketing and a reputation as a reliable network
— three cooperation models: CPA, RevShare up to 50%, and Hybrid
— offers across the top-performing GEOs, tested and validated in-house
— a unique traffic payback model
— Traffic test compensation for trusted partners

All the offers come with strong retention, helping to keep players engaged and increase long-term LTV.

Moreover, there’s an additional feature for LATAM traffic: the collaboration with Sevilla FC. It boosts brand trust and improves perceived trust.

Don’t miss it:
July 23–24
Booth G3

To book a meeting, follow the link
 
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Read this before launching in LatAm

Looking for emerging markets with high-quality traffic and strong scaling potential? Mexico and Chile are currently two of the most active betting and iGaming markets in LatAm — high digital engagement, a strong love for football and sports, and stable demand for iGaming offers. But the approach to each audience is different.

Mexico — local culture is the key to engagement
  • Triggers: Mes de la Independencia, Día de Muertos, Las Posadas
  • Games: crash + table casino games perform best
  • Offers: free spins and welcome bonuses convert well
  • Payments: local cash payments (OXXO), SPEI, bank cards

Chile — higher sports interest, easier to convert
  • Triggers: football (Superclásico) + national holidays (Fiestas Patrias)
  • Top games: Gates of Olympus, Sweet Bonanza, Book of Dead
  • 94% of users have 3G+ access
  • Payments: cards + Neteller, Skrill, MuchBetter

How to adapt creatives by GEO:
Mexico — focus on emotions, local culture, and familiar payment solutions; seasonal campaigns and popular gaming mechanics
Chile — sports context and recognizable game titles; emphasis on trust and simple user scenarios

Before launching on any GEO, always check:
  • context and local events
  • product/mechanics familiar to the audience
  • offers and scenarios that lower the entry barrier
If you’d like to know what your CPA rate would be for these geos – contact PIN-UP Partners affiliate manager
 
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This Match Will Move More FTDs Than Your Best Month Combined

Here's why: the Spain vs Argentina World Cup Final brings billions of viewers, millions of first-time bettors, and the biggest FTD spike sportsbooks will see all year. And it’s all in 90 minutes (or 120). If your traffic isn't here, you're skipping 2026's biggest revenue window.

PIN-UP VICTORY BOOST by PIN-UP Partners is built for exactly this moment!

How it works: the more FTDs you drive, the bigger your CPA boost.
  • For existing partners*: +25% FTDs = x1.1, +50% = x1.2, +100% = x1.3
  • For new partners: 100+ FTD = x1.1, 300+ = x1.2, 500+ = x1.3, 1000+ = x1.5
*Based on your individual FTD baseline. Ask your manager for details.

With Spain in the Final, LatAm engagement in sports betting will be at its peak. As Sevilla FC's regional partner, the product PIN-UP already enjoys strong brand recognition, making Mexico and Chile our top-performing GEOs for conversion and retention. CIS and Africa are performing well too!

Windows like this don't come around often. Message affiliate manager to get the CPA rate based on PIN-UP Partners’ unique prediction model
 
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World Cup Final = Bigger Traffic. PIN-UP VICTORY BOOST = Bigger Payouts

The final stage of the World Cup already delivers the biggest betting traffic spike you'll see all year. Now there's another reason to scale it:

The promo PIN-UP VICTORY BOOST by PIN-UP lets you earn even more from the same traffic.

It works simply: the more FDs you bring in, the higher your CPA rate.
  • For existing partners*: +25% FTDs = x1.1, +50% = x1.2, +100% = x1.3
  • For new partners: 100+ FTD = x1.1, 300+ = x1.2, 500+ = x1.3, 1000+ = x1.5
*Based on your individual FTD baseline. Ask your manager for details.

So, where should you actually drive your traffic to squeeze the most out of this? Mexico and Chile top the list.

With Spain and Argentina in the Final, LatAm's massive football fan base is about to funnel straight into betting activity, and these two GEOs are already PIN-UP Partners' strongest performers for conversion and retention. Plus, the brand's regional partnership with Sevilla FC deepens player trust there. Add up to 50% RevShare, and every acquired player becomes even more valuable over time. CIS and Africa are thriving too!

Sign up for PIN-UP VICTORY BOOST or message affiliate manager in Telegram!
 
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PIN-UP VICTORY BOOST is over. New opportunities for partners are still here

Our PIN-UP VICTORY BOOST promo officially ended on July 19. We want to say thank you to everyone who joined in, drove traffic, and made money. It was great watching you ramp up your traffic during this FIFA World Cup event. Hope you enjoyed it too.

PIN-UP Partners is still accepting quality traffic from the best-converting GEOs. We’re keeping our focus on CIS and LatAm.

We offer several partnership models: CPA, Revenue Share, Hybrid, and Spend.

Want to predict CPA rate based on your experience, GEO and traffic source? Contact a PIN-UP Partners manager and get a personalized CPA rate.
 
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Vertical, GEO, Source: What Are You Scaling?

Hey everyone, let’s take a real pulse check on the market

Affiliates have been saying that over the last few months, it feels like the industry has gone through another major shift. Some of the usual strategies have stopped delivering traffic, while entirely new unexpected combos are suddenly popping off.

A lot of it depends heavily on the GEO and local events that are tough to adapt to.

If you’ve got a couple of minutes, drop your takes below:
— Vertical
— GEO
— Traffic source
— Payment model (CPA/RS/Hybrid)

No numbers needed, just a quick “we’re running it” or “we dropped it.” What’s on pause right now, and what’s performing so well that you can barely scale the budget fast enough? It is quite interesting to compare with what I’m seeing in my own stats.
 
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A GEO That Actually Surprises You

If you think Africa is already overheated, then you haven't run traffic to the Democratic Republic of Congo yet. Here are a few interesting facts about the market:
  • 116M people
  • 60M with internet (and counting)
  • $250M GGR per year
What makes it work:
  • Low competition → cheap CPC/CPL
  • Mobile money (M-Pesa, Airtel, Orange, Africell) — convenient and fast deposits
  • Audience is growing, and you can work with both low-cost and high-cost traffic
Traffic holds steady year-round, with sharp spikes around major local holidays like Independence Day and New Year.

If you're looking for a new GEO to test, contact PIN-UP Partners manager and get a personalized CPA rate.
 
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Running traffic to a GEO that hasn't gone mainstream yet

There are regions where you have to fight for every click. Then there's the Democratic Republic of Congo, where that chaos hasn't started yet. We checked it out ourselves:cool:

The market is estimated at around $250 million and isn't overheated yet, unlike neighboringNigeria and Kenya. The audience is already serious and ready to bet — about 60 million people with 3G+ internet access. The core demographic: males 18-34.

What to test first: Aviator, Jet X, Plinko, and Virtuals. CPC is pleasant, ad sets don't die after a couple of days, and conversion is pretty stable. Activity spikes around holidays — January 1, May 1, June 30, and December 25.

Cheap traffic can give you a FD almost immediately. With more expensive traffic, it's better to budget about a week for warm-up. Interestingly, premium traffic here responds well to Tier-2 approaches.

Creatives: sports themes work especially well, and don't forget about localization (we can help you with that and provide already adapted landing pages).

While other GEOs are getting more expensive, here you can quietly improve your skills on a market that will keep growing for years. We only recommend GEOs to our partners that actually convert.

That's why we already have a proven offer and creatives tailored to your source. Reach out to your manager and ask for the CPA rate that fits your traffic type in Congo!
 
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10 Years, Dozens of GEOs — and Not a Single Universal Approach to Traffic

We’ve run thousands of tests with our partners and seen that the same traffic approach can perform very differently.

In one GEO, branded traffic works well. In another, a specific game mechanic performs better. Sometimes slots win, while in other markets local offline context makes the difference.

Over the past 10 years, we’ve tested almost every traffic source and approach. Some sources bring volume but weak quality. Others look expensive at first but deliver better value over time.

That’s why we built our prediction model. With just 50 FDs, we can estimate a campaign’s potential and see whether it’s worth scaling. Instead of guessing, our affiliates get the data early and optimize the funnel together with our team.

The model is only part of what we offer our partners:
— Our own product with strong retention: bonuses, promos and tournaments
— CPA based on the real value of your traffic
— Proven funnels for different traffic sources

In the next posts, we’ll break down several traffic approaches: where they work, where they don’t, and what affects profitability. Stay tuned.
 
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Slot Traffic: When the User Is Drawn to the Game Itself​

In our previous post, we kicked off a series on different approaches to iGaming traffic. Now let's take a closer look at classic slot traffic.

What Makes It Different​

Users aren't just coming for a quick win, they're coming for the game’s visuals, storyline, theme. Everything matters a lot. That's exactly what we focus on in our creatives. This type of traffic often shows longer gaming sessions and stays engaged for longer.
In some GEOs, these players demonstrate higher average deposits and more predictable behavior. Yes, acquisition can cost more but the quality of the audience usually justifies it.

What to Keep in Mind When Running It​

Slot traffic isn't automatically high-quality. The final numbers depend heavily on GEO, source, creative and — most importantly — on how well the user's expectations from the ad match the actual product.

How We Work with Slots​

We give our affiliates all the tools to make slot traffic perform:
  • A wide range of gaming products
  • Flexible payout models: CPA / SPEND / RS / HYBRID
  • Detailed analytics: overall / by players / by cohorts / by referrals / by promo
Running slot traffic? Let's talk about which GEO is most profitable right now. Sign up with PIN-UP Partners and message your manager.
 
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The Crash Approach: Speed, Dynamics, Volume​

In our last post, we broke down slot traffic. Now let's move on to a different approach — crash games.

What Makes It Different​

Here the focus is on a fast-paced gaming format. Audience motivation is usually different from slot players: dynamics and the ability to get a quick result matter more.
Decisions are made faster, and players switch between games more often.

What to Keep in Mind When Running It​

In some GEOs, the average check for crash traffic can be lower, and player behavior less stable. But there's a major advantage too, and it’s volume.

In certain regions, crash games are one of the primary formats for online casino consumption, so this approach lets you pull significant traffic volume at competitive cost.

There's a difference between markets:
  • Tier-1: traffic is often cheaper than slot traffic, but average revenue per player may be lower
  • Tier-3: the audience is bigger, and among the large volume of players you regularly find high-LTV users, and the VIP segment is totally worth hunting for

How We Work with It​

We evaluate crash traffic separately for each GEO and source through retention, deposits and downstream player behavior. We have experience working with crash audiences across different regions, and we know where this approach delivers volume and where it delivers quality.

Running crash traffic? We've got something to offer: flexible terms, fast analytics and support with funnel optimization.

Sign up with PIN-UP Partners and discuss your case with your manager.
 
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The Offline Approach: Local Context and the Fine Line of Compliance​

We've already covered slots and crash games, so now let's look at an approach built not around a specific game mechanic, but around familiar context.

What Makes It Different​

This approach is built around objects or events the user recognizes from the real world: sporting events, casinos, venues, festivals, retail chains. The creative feels closer to the audience in a specific region, grabs attention faster, builds trust and brings the player into the online product.

What to Keep in Mind​

It's important to distinguish between using general themes and using someone else's brand. Working with local context, sports themes or well-known events can be an effective marketing approach in itself.

But this approach is especially sensitive when it comes to compliance. We evaluate every creative through the lens of GEO, source, audience and legal risks, and we don't accept traffic that creates those risks.

How We Work with the Offline Approach​

We have experience running traffic through offline context across different regions. We help affiliates adapt creatives to the local audience without breaking the rules.
Moreover, flexible payout models and a regional manager who understands the specifics of this approach.

If you're building funnels around local context, message our manager, they'll tell you about upcoming events in your regions and help with creative adaptation.
 
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Sevilla FC × PIN-UP Partners: how to get exclusive drop access

We value partners who grow with us. For over 10 years, affiliates around the world have chosen PIN-UP Partners to enter new GEOs and scale their campaigns. Many of them go on to become partners with a preferred standing.

That's why we created the Sevilla FC × PIN-UP Partners collection, a symbol of high status and membership in our key partner community. A collaboration with a La Liga-level football club reflects the scale and trust in our brand, especially in LatAm. The club's recognition works in favor of our partners, boosting the trustworthiness of their campaigns.

What's in the drop? Bags, T-shirts, longsleeves, and shorts.

Limited collection, test compensation, proven strategies, and ROI forecasts, all of that is just a fraction of what an affiliate gets when becoming our partner. We work with those who deliver results. Moreover, we give them more than standard conditions.

Become a partner of PIN-UP Partners, grow with us and unlock VIP-level opportunities from exclusive collaborations to partner-only drops
 
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When affiliates think about entering LatAm, the hardest part is choosing the right region and approach. There are plenty of markets, but the budget isn't unlimited.

We've tested more than one GEO and picked the ones that convert best — Mexico and Chile. One is about scale, the other about quality. Let's break down both countries.

Mexico: Scale and Reach​

  • 110+ million internet users, audience is already warmed up
  • Search demand +49% in 2025 — the highest in LatAm
  • New players +42% year-over-year
  • 60% bet on sports, 50% play casino (some do both)
  • Market: ~$1.9B in 2025, up 49% year-over-year
Why it matters for affiliates
You can test both gambling and betting, while scaling without volume limits. And you don't have to stick to betting alone. The Mexican audience actively engages with casinos too, and mobile traffic is a key part of the market: 63.92% of online bets come from mobile.

Which sources to run:
  • UAC: 98% of mobile search queries go through Google
  • Facebook: used by 86% of the population
  • In-App and ASO: 30-40% of organic traffic with proper optimization

Chile: Quality and Activity​

  • Population is ~7 times smaller than Mexico's
  • iGaming revenue: ~$1B vs $1.9B — the gap is less than double
  • Average income ~$1,030 — above the LatAm average
  • Player spending: up to $30/month, but more than half play weekly
  • More VIP users, higher LTV
Why it matters for affiliates
Less traffic, but every user is more valuable and loyal. About 80% of bets are on football. Match-driven hooks, local clubs, and sports creatives convert best. It's better to start with Facebook, UAC, and SEO here.

​

Why PIN-UP Partners?​

  • Our product PIN-UP is a regional sponsor of Sevilla FC in LatAm — this adds trust to campaigns because bettors know us
  • Help with testing and optimization
  • Predictive ROI model — see campaign profitability in advance
  • In-house media buying delivers proven, adapted creatives
  • Support all the way to results
Sign up with PIN-UP Partners and launch LatAm campaigns with confidence, backed by a reliable affiliate program.
 
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Media buyers, a high CPA rate doesn't mean you'll earn more!

Let's compare two scenarios: in the first, a buyer brings in a player at a higher CPA rate, but the player leaves right after the first deposit. The product just didn't hook them.

In the second, a buyer converts at a lower rate, but after FD, the player keeps coming back They love everything: the smooth interface, seamless payments, personalized offers.

At PIN-UP Partners, we've built exactly that kind of product. An engaging UX, regular tournaments and promos, native localization for every GEO, and a retention team with 10 years of experience — it's all designed to keep you earning steadily from high-LTV players

To build on that, our product became a regional partner of Sevilla FC in LatAm, so you can count on strong trust and recognition there.

Plus, you have a direct channel to the product team. If you have suggestions on how to improve CR through product mechanics, tell us, and we'll review them.

If you're interested in driving traffic to a proven offer on great terms, join us. We'll suggest the best GEOs for your funnel and help you optimize it from the first test through stable profit.
 
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Traffic Support, Optimization & Scaling

You agree on terms with an affiliate program, get your link, start running traffic, but… there's no profit. Meanwhile, the program just shrugs and leaves you to figure it out.

At PIN-UP Partners, we believe in a different approach. We stick around and dig into traffic with you. Here's how it works:
  • A buyer launches the traffic and watches the first signals: reg-to-dep conversion, lead quality.
  • Once the funnel hits the first pool of FDs, our predictive model calculates ROI.
  • If the numbers aren't where they should be, we break down GEO, creatives and landing page to find exactly where it's leaking.
  • Then we make targeted fixes: swap the offer, test new landers, adjust the angle.
  • We track how that moves the metrics and repeat the cycle until the funnel starts performing.
  • Only once it's consistently delivering results do we scale it up.
Also, our involvement isn't limited to traffic. If you're running a team, we'll help you set up efficient ops.

In our opinion, this is what real partnership looks like. If you agree, join PIN-UP Partners, and let's work on your profit together right from the start.
 
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