Can good Link building overcome poor technical seo?

Sarah Mathews

Sarah Mathews

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Good day everyone,

After working on link building campaigns for different types of sites, I have noticed that strong backlinks dont always translate into better rankings when the technical foundation is holding the site back.

For example, you can build relevant guest posts and niche edits to a target page, but if Google has indexing, canonical, crawlability, or internal linking issues, the authority may not flow as expected.

Do you prefer fixing the technical issues completely before link building, or running both campaigns together?
 
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Good link building is the king, always.

On-page technicals need to be ironed out, but links are the base of everything; otherwise, you are not going anywhere.
 
Yeah, for now.

I see it like a competition where, to enter, you need to have your on seo done perfectly. Once you're in, links are how you compete.

Could good links single handedly overshadow the crappiness of on site? Probably not at the start, but once you get that authority, then you can afford to play bs content game.

Look at the top spots in any major competitive query, where the f is the content on their pages?
 
Fixing the techy stuff is way important at first.

Then aiming to start a good quality link building campaign.
 
I prefer fixing the maintechincal issues first, especially indexing, crawlability, canonicals and internal linking. After that building works much better. I can run both together once the basic technical problems are under control.
 
Strong backlinks cannot compensate for fatal technical SEO issues. When Google is unable to crawl your pages or becomes confused by broken canonical tags, all accumulated authority effectively hits a wall, akin to pouring valuable resources into a leaking vessel.
 
I usually fix the major technical issues first, then start building links once the site is ready to benefit from them. There’s no point sending strong links to a page that Google can’t crawl, index properly, or understand. After that, you can keep improving the technical side while building relevant links to the target pages.
 
Id fix the major technical issues first, especially indexing, crawlability and canonicals. Once the foundation is solid, link building can actually do its job instead of sending authority to a page Google can’t properly understand or index.
 
Sarah Mathews said:
Good day everyone,

After working on link building campaigns for different types of sites, I have noticed that strong backlinks dont always translate into better rankings when the technical foundation is holding the site back.

For example, you can build relevant guest posts and niche edits to a target page, but if Google has indexing, canonical, crawlability, or internal linking issues, the authority may not flow as expected.

Do you prefer fixing the technical issues completely before link building, or running both campaigns together?
Click to expand...
My priority be fix of technical issue, then run both in parallel verse. if index, canonical, crawlability or internal linking broken, sort out before hitting it serious link equity. Aom(as of me) clean foundation dosn't need to pause link building for every minor tech improvement
 
Sarah Mathews said:
Good day everyone,

After working on link building campaigns for different types of sites, I have noticed that strong backlinks dont always translate into better rankings when the technical foundation is holding the site back.

For example, you can build relevant guest posts and niche edits to a target page, but if Google has indexing, canonical, crawlability, or internal linking issues, the authority may not flow as expected.

Do you prefer fixing the technical issues completely before link building, or running both campaigns together?
Click to expand...
see i will fix indexing thngs firest there is not much point pushing backlinks to a page Google can’t properly crawl, index, or understand. Once the foundation is solid, link building tends to make a lot more sense.
 
I see technical SEO and link building as different pieces of the same strategy. Technical SEO makes the site accessible and understandable, while backlinks can strengthen authority. If the foundation is broken, adding more links is usually not the first thing I would do.
 
Im seeing a similar approach from most of you, get the technical foundation right first, then focus on backlinks. Makes sense, since strong links cant reach their full potential if the site itself has underlying issues.
 
I woould split "technical issues" into two groups before answering this.
Hard blockers like noindex, being blocked in robots.txt, or a canonical pointing somewhere else mean Google can't properly index that page. links to it won't help until that's fixed.
Soft issues like slow speed, weak internal linking, or a messy URL structure don't necessarily block the page. They just make it harder for the page to perform well.
So the real question isn't "is our technical SEO good?" Its "does search console show this page as indexed and serving normally?"
If yes, I would run link building now and fix the softer issues in parallel. If no, I would fix the indexing problem first. bilding links before that isn't necessarily wasted, but you are not getting the full benefit from them yet.
 
I’d fix the major technical issues first then run both together. No point pushing backlinks to pages with crawl or indexing problems because some of that effort can get wasted.
 
Yes, I’d fix the on-page and technical issues first. If the site isn’t properly optimized or has problems with indexing, canonicals, crawlability, or internal linking, then the effort put into link building could be wasted. That said, it can vary by site and niche especially in competitive niches, where both on-page and off-page SEO matter.
 
The first is to fix the major technical issue, then start link building while continuing to improve the site. There's no need to wait until every small issue is perfect, but the core SEO foundation should be in place.
 
Prefer fixing the main technical SEO issues first, especially indexing, crawlability, canonical, and internal linking problems. Once the foundation is healthy, link building becomes more useful. For larger sites, I would run both together when appropriate.
 
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