Traffic from my current network became inconsistent - any alternatives?

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ellawatson

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Hi guys,

I have been using the same ppc network for a while and the trafic was fine before.
now the traffic is up and down even with the same budget and targeting. I checked my settings but did not find anything wrong.
Should I try another ppc network? any suggestions?
 
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If the traffic from your current network has become inconsistent, I’d first compare the quality and stability of the traffic rather than just chasing higher volume. Testing a couple of legitimate alternatives with small amounts of traffic can make it easier to see what’s actually reliable.
 
ellawatson said:
Hi guys,

I have been using the same ppc network for a while and the trafic was fine before.
now the traffic is up and down even with the same budget and targeting. I checked my settings but did not find anything wrong.
Should I try another ppc network? any suggestions?
Click to expand...
Which geo are you targeting? some networks perfporm much better for certain geos.
 
Another network can be worth testing, but you should keep the same targeting and budget so you can make a fair comparison.
 
Yeah, I’d test a couple of alternative PPC networks with a small budget first and compare traffic quality and consistency.
 
I wouldn’t switch networks right away. Traffic can fluctuate due to inventory, competition, or delivery changes. I’d compare impressions, clicks, and conversions over a few days first.
 
ellawatson said:
Hi guys,

I have been using the same ppc network for a while and the trafic was fine before.
now the traffic is up and down even with the same budget and targeting. I checked my settings but did not find anything wrong.
Should I try another ppc network? any suggestions?
Click to expand...
Whic PPC network you are currently using?
 
Traffic fluctuations can happpen even with same setup so trying another network is worth testing.
 
ellawatson said:
Hi guys,

I have been using the same ppc network for a while and the trafic was fine before.
now the traffic is up and down even with the same budget and targeting. I checked my settings but did not find anything wrong.
Should I try another ppc network? any suggestions?
Click to expand...
It can be worth tryong another ppc network. but you should compare traffic quality conversion rates and delivery before switch completely.
 
I’ve already written in another thread — bing ads, x ads, taboola, outbrain, fb, moloko. These networks show good results on par with Google ads.
 
Try Adsterra or PropellerAds alongside your current network for a few days. It will make the comparison much easier.
 
Yes, testing another PPC network can make sense, but I’d first rule out whether the inconsistency is coming from the traffic source or from the campaign itself.
 
In case the performance of your present network is becoming erratic, then it is time that you test traffic from other sources. Compare native ads, search ads, social ads, and push traffic according to your niche. Perform some small tests first and keep an eye on clicks, conversion ratio, CPA, GEO, and quality of traffic.
 
Try a second PPC network with small budget first, maybe the traffic quality is changing on your current one.
 
If you find that the traffic is inconsistent, I would suggest that you try testing some other networks rather than relying on one network. Begin with a small budget and analyze the performance of your traffic, conversions, CPA, GEO and volume. It will make it easy for you to determine which network is really providing quality visitors to your website.
 
Traffic volume can change even with the same settings. I would compare another network for a week or two and look at clicks, conversion rate and lead quality before deciding to move.
 
Idnt move everything at once. Run both networks for a few days with similar targeting and compare the actual traffic and conversions.
 
Maybe test another network with a small budget first. Also compare the traffic quality, not only clicks. If other network is more stable, then you can move more budget there.
 
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