Is tiktok becoming more of a search engine now?

I think there’s a difference. Google searches feel more direct, while titok searches are often more casual and visual. I’ve been trying to use the actual phrases people search on TikTok and build the video around them, but I’m still figuring out how much it actually affects reach.
 
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yeah tiktok seo can bring steady views through search instead of depending only on trends.videos keep getting views months later when they still match what people are searching for
 
Yes TikTok is increasingly used for search and discovery especially for how to content products and recommendations.
 
It's not replacing Google for everything, but for quick visual answers, it's definitely growing. I search TikTok for recipes and product reviews. If you're a creator, you can put the exact phrase people would search in the first line of the caption. I use the search bar autocomplete to find what people actually type.
 
alcinzal said:
I've also noticed this, people searching up stuff on TikTok like they're on Google. I guess a big part of why someone might prefer TikTok over Google is that when you search for something on TikTok you get instant visuals and audio about whatever you're searching for, instead of just quiet text. Need that dopamine :D
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Yeah, TikTok is very much discovery rather than search in the old way. Particularly when looking for information about how to do something and products that you can get.
 
proxytree said:
Absolutely, TikTok has become a search engine for everything. But be aware use TikTok to make money not to be consumer.
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tiktok is definitely helpful for discovering, but my advice would be to understand what people search for and then create for those searches. Spending too much time in consumption is how time gets wasted.
 
High Score said:
Weird. Is that really a thing? people using tiktok instead of google? how does that even work? Its 2 completely different platforms. Tiktok is just bunch of brainrot videos for entertainment.
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You'd be surprised. I've actually caught myself doing this, but only for very specific things. It helps a lot if you need a visual
 
People nowadays are increasingly searching for information directly on TikTok, and I do that quite often myself.
 
Tiktok is becoming more like a search platform. Using the right keywords in the video, caption and text can help people find your content more easily.
 
Type your topic in TikTok’s search bar to find popular search terms, then use those exact words in your post caption.
 
it def has the search engine traits now, if you were for e.g. looking for fragnance recommendations, you can search in tiktok and bunch of reviews will come up. same for many other kinds of searches, news, analytics, industry news etc. and tiktoks be showing up in google searches too in the short videos sections, so its pretty much doing the same job of a search engine
 
Yes tiktok is becoming more and more important as peoples spend more time on it and search on it like on search engine for the news
 
I've started searching TikTok for quick visual recipes and cooking hacks before Google, mainly because I can see the actual texture of the food and the cooking steps in 15 seconds without scrolling through a massive wall of text or SEO blog filler.
 
Far from it. Though it does tend to happen when users aren't feeling particularly motivated to work searches out through the right sites and just try their luck on a platform they probably use often. Happened with me on Youtube way back when and I suspect this is a bit in that same vein.
 
Mr. Alex Maketing said:
I've noticed people searching directly on TikTok for things they used to google. anyone actually optimizing videos around search terms and getting better reach from it?
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it is also interesting to see people using tiktok similar to google in order to quickly get suggestions nd insttructions about something. the topic is made obvious by me within the first few seconds nd then the primary keyword is used in the description in a natural way.
 
people are using tiktok instagram more and more for things that required a google search for example perfume recommendations, and the short content is best for these kind of searches some people are actually targetting this as a strategy
 
Yesi agree that ise feeling. I often see people searching on TikTok for review tutorials and even products now
 
Captions,keyword and hashtags are the used words in searching on TikTok app for interest expose need results on,it is good to include basic captions/topic that could expose upload content/videos direct on research purposes.
 
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