What usually makes Google Ads difficult to scale profitably?

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harborline

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Hi guys,
what has been the hardest part for you when trying to make google ads profitable?
for me, getting clicks is not the main problem. it is making sure the money spent on the clicks actually turns into good results.
curious what part causes the most trouble for you guys.
 
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harborline said:
Hi guys,
what has been the hardest part for you when trying to make google ads profitable?
for me, getting clicks is not the main problem. it is making sure the money spent on the clicks actually turns into good results.
curious what part causes the most trouble for you guys.
Click to expand...
In my case, it’s all about getting the right traffic and conversion tracking. Clicks aren’t too hard to come by; however, knowing which clicks have actual intent to buy something else entirely.
 
for me the hard part is keeping the same economics when the budget goes up

a campaign can look great at $100/day because youre getting the best traffic first, then at $500/day the extra spend starts buying weaker clicks and CPA goes up

thats why i think profitable and scalable are 2 different things
 
spaciousabhi said:
for me the hard part is keeping the same economics when the budget goes up

a campaign can look great at $100/day because youre getting the best traffic first, then at $500/day the extra spend starts buying weaker clicks and CPA goes up

thats why i think profitable and scalable are 2 different things
Click to expand...
Yeah same here CPA can be a massive problem if you want to scale your ads profitably. If it increases as well as the ad spend increases you're basically cooked and can start losing money.
 
Most people struggle because when they scale budget by 50-100%, Google’s smart bidding expands to broad match queries with low intent to spend that extra budget. The key is horizontal scaling (duplicating winning campaigns to test new angles/ad groups or Geo-targeting) rather than just pumping 3x budget into a single active Performance Max campaign.
 
For me the hardest part is turning clicks into good conversions and tracking and testing different ads also takes a lot of time.
 
for me the trap is looking too much at blended CPA. you increase budget and the overall CPA can still look fine while the extra spend is already going into worse traffic.

i usually compare search terms, device, geo and time of day before/after scaling. normally you can see one segment starting to eat the extra spend before the whole campaign looks bad.
 
Not for me, but I'm going to talk about most people's problem usually. People on this forum usually are into GH/BH niches, so staying up and running is the main problem when their niche doesn't get approved easily
 
harborline said:
Hi guys,
what has been the hardest part for you when trying to make google ads profitable?
for me, getting clicks is not the main problem. it is making sure the money spent on the clicks actually turns into good results.
curious what part causes the most trouble for you guys.
Click to expand...
For me, scaling within a single account is important, as bans have become an integral part of it
 
harborline said:
Hi guys,
what has been the hardest part for you when trying to make google ads profitable?
for me, getting clicks is not the main problem. it is making sure the money spent on the clicks actually turns into good results.
curious what part causes the most trouble for you guys.
Click to expand...
For me, the biggest problem is maintaining the same conversion quality when increasing the budget. More traffic doesn't necessarily mean better traffic, so I prefer scaling gradually and watching CPA closely.
 
For me the hardest part is tracking conversions properly and finding the right keywords and once the data is clear it becomes easier to optimize the campaign.
 
You can also try Ahrefs or Similar web as they’re useful for researching competitor keywords and paid traffic.
 
A good landing page matters a lot when you are getting clicks but not enough people are signing up or buying.
 
DevArchitect said:
Most people struggle because when they scale budget by 50-100%, Google’s smart bidding expands to broad match queries with low intent to spend that extra budget. The key is horizontal scaling (duplicating winning campaigns to test new angles/ad groups or Geo-targeting) rather than just pumping 3x budget into a single active Performance Max campaign.
Click to expand...
Yeah, same thing for me. Once a campaign starts going wild with its intentions, horizontal scalability provides more control than just blowing out the budget for one single Pmax campaign.
 
Yes, for me the hardest part is getting consistent conversions and getting clicks is easy but turning that traffic into profitable sales takes more testing.
 
For me the biggest challenge is finding the right keywords and audience and small changes in targeting can make a big difference in results.
 
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