Strange PPC Traffic Behavior – Anyone Seen This Before?

You should try search terms and traffic sources because sometimes the clicks look good but the actual intent is poor so i would be great to comparing traffic quality by source can help find the issue.
 
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Yesss I’ve already seen this too and recommend you to check traffic by device or location or search terms and placement also you may find that one specific source or audience is bringing low-intent traffic.
 
I have seen this happen, it could be worth checking the search terms and traffic sources first because sometimes the clicks look fine but the actual intent is not there.
 
Yes I’ve seen this too, it would be worth checking the search terms and traffic sources first because sometimes the clicks look good but the traffic intent is not right.
 
I have seen this happen, check the search terms and audience data first because sometimes the traffic looks good but the intent does not match.
 
Yes, I usually look at search terms and user behavior first, because high clicks with low engagement can mean the traffic intent is not right.
 
the click timestamps would be my first check, especially the gaps between clicks. then compare platform clicks with analytics sessions and look at ctr vs conversion rate. if the same device or network is responsible for most of the traffic, that’s another pretty strong signal to investigate.
 
Yes, I have seen this too you should check your search terms and traffic sources first because sometimes you get clicks but the traffic has poor intent and compare the traffic with your conversion data to find the issue.
 
You should Look at your conversion tracking first and make sure the data is accurate as If tracking is fine then test different audiences and keywords to improve traffic quality.
 
In my case, search partner traffic was the main issue, so separating it made the data much cleaner.
 
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