Snapchat Ads not delivering

Hi guys,

Anyone having problems with new Snapchat ad accounts since early September?

I've been running Snap ads for a while and everything was working fine before. Normally I create the ad account, add payment, verify the email and launch the campaign. Once approved, it starts delivering normally.

Since the beginning of September, new accounts are different. Ads get approved and the ad account is Active, payment is linked, but they stay Not Delivering with $0 spend and 0 impressions.

I tested several accounts and also different normal ads, same result.

The weird thing is I tested an older account I created before this started, and it still goes Delivering normally with basically the same setup.

Anyone else seeing this recently? Especially with newly created accounts?

yes, I seen similar issue with new accounts. check the acount and payment settings, and if everything looks fine, contact snap support as it may be a new account delivery issue.

Make sure to check the payment setup and account status because it may be related to new account review limits.

Adding a payment method is not always enough. there could still be a billing or account issue.

Could be related to new account review or trust signal just check targeting, budget, billing status and account quality first because sometimes new accounts take longer before delivery starts.

Check the campaign, ad set, and account status separately. Sometimes the account is active but something at the campaign level is blocking delivery.

Maybe Snapchat is putting new ad accounts through an extra review. I’d wait a bit and check again

Yes, I have noticed something similar with newer accounts because older accounts seem to deliver normally while new ones can stay at zero spend also It looks like Snapchat may be applying extra checks to new accounts lately.