YouTube Ads vs TikTok Ads — which is actually better for top of funnel?

I would recommend testing both platforms with the same creative and comparing the results, since TikTok may perform better among younger users, while YouTube can provide greater reach and a broader audience.
 
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TikTok can work well for simple products where people understand the offer in a few seconds.
 
You should consider investing in TikTok and potentially collaborating with KOLs in your product category to boost brand awareness and credibility.
 
For TOF I usually care more about qualified views than CPM. Cheap views dont mean much if nobody stays around for the retargeting stage.
 
TikTok could be worth testing if the content has a strong hook and feels relatable, especially since the engagement is better there.
 
youtube has definitely more quality users, tiktok is more like for engagement since people there only scroll...
 
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