Anyone here experienced with Facebook Ads?

Media Proo

Newbie

Aug 8, 2024

17

1

• Tuesday at 6:49 AM

• #1

What’s working best for you in 2026 — CBO or ABO?

I’d love to hear your experience and strategies.

What’s working best for you in 2026 — CBO or ABO?

I’d love to hear your experience and strategies.

 

Jenny 15

Elite Member

Jr. VIP

May 12, 2023

1,800

271

• Tuesday at 7:52 AM

• #2

I chose ABO so I could proactively adjust the budget for high-performing ad sets.

 

Danamic Agency

Power Member

Jr. VIP

Apr 3, 2024

527

76

• Tuesday at 7:58 AM

• #3

I work with multiple ad sets, so I find CBO to be more effective and optimized. Personally, I think ABO is suitable for saving the daily budget when Facebook has delivery issues, but otherwise, I always prioritize CBO.

 

R

rosbacher

Newbie

Sep 7, 2026

16

7

• Tuesday at 2:09 PM

• #4

trial and error, don't overthink it. Both work and depending on your daily spend it really doesn't make a difference whatsoever

 

S

spaciousabhi

Registered Member

Nov 5, 2023

59

11

• Tuesday at 3:38 PM

• #5

id use ABO while testing so each ad set gets a fair budget

once i know which audiences/creatives are actually working then CBO makes more sense for scaling. i dont think one is better for every stage

 

alaemen

Newbie

Feb 12, 2017

11

2

• Wednesday at 2:51 AM

• #6

ABO for testing winning creative/audience pairs so each gets spent equally. Once you find winners, move them to a CBO to scale and let MetaAI allocate the budget automatically.

 

Vinads_88

Registered Member

Premium Member

Jul 3, 2026

81

20

• Wednesday at 10:29 AM

• #7

I usually use both:
ABO for testing and CBO for scaling.

 

LokiProxy

Regular Member

Marketplace seller

Oct 9, 2025

342

70

• Wednesday at 10:32 AM

• #8

There's no absolute winner between the two. CBO fits stable accounts with ample budget that want automatic spend allocation; ABO is better for small-budget testing where you need strict control over per-ad-set cost, often paired with A/B testing to measure conversions.

 

LOQ Marketing Agency

BANNED

Jr. VIP

Oct 7, 2025

419

75

• Wednesday at 1:50 PM

• #9

In my opinion, both methods are quite effective, depending on your budget and campaign. If you have a stable budget, you can start with ABO; once you have optimized campaigns, you can switch to CBO to save on costs and adjust the campaigns as desired.

 

HydE67

Newbie

Jun 25, 2026

37

4

• Wednesday at 2:54 PM

• #10

Use ABO for rapid testing of audiences and creatives to leverage AI for the smoothest budget allocation, without the risk