Building a Profitable Campaign From Zero

If you were given a completely new business, a strong offer, a reasonable advertising budget, and no existing campaign data, how would you build the media buying strategy from the ground up?

id keep the first stage really simple

test a few creatives and audiences with controlled budgets first, dont change everything at once. once you know what is actually getting conversions then start moving more budget into the winners

scaling before you have clean data usually just burns the budget faster

Clentony said:

If you were given a completely new business, a strong offer, a reasonable advertising budget, and no existing campaign data, how would you build the media buying strategy from the ground up?

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when you have no old data, your ad design and message are what do the real targeting. the algo can do the heavy lifting and you can focus on testing different ad ideas

I’d start small, test a few audiences and creatives then scale whatever gives the best conversion rate. I’d avoid spending the full budget before having enough data.