From $200 Test Budget to 498 Purchases: Scaling a Supplement Brand to 14.75 ROAS

Client: Supplement Brand
Market: USA
Platform: Facebook / Meta Ads
Objective: sales

Campaign 1 — Initial 2-Day Test​

The first campaign was launched with a focused objective of generating purchases while testing the offer, audience, creatives, and campaign structure.

The initial campaign delivered 12 purchases in just 2 days, with a $16.73 cost per purchase. The strong ROAS provided enough performance data and confidence to move toward a larger-scale campaign.

Campaign 2 — Scaling Campaign​

After identifying a profitable campaign direction, the campaign was scaled to generate significantly more purchase volume.

The Scale-Up Result​

The second campaign generated 498 purchases while reducing the cost per purchase to just $10.71.

Compared with the initial campaign:

• 12 → 498 Purchases
• $16.73 → $10.71 Cost Per Purchase
• 14.75x ROAS at scale
• $5,332.82 total ad spend in Campaign 2

Key Takeaway​

This case study demonstrates how a structured Meta Ads testing approach can identify a profitable campaign and then transition into large-scale purchase generation for a USA supplement brand.

Test → Optimize → Scale → Generate More Purchases

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shaheerkhan said:

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it's Supplement Brand of my Client