What is the future of YouTube shorts per 1000 views ?

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doubledhamal

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Currently the earning with shorts per 1000 views is very less compared to long form videos . What are your expectations for this in future ? Will short videos pay equivalent to long form content in future ?
 
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doubledhamal said:
Currently the earning with shorts per 1000 views is very less compared to long form videos . What are your expectations for this in future ? Will short videos pay equivalent to long form content in future ?
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Shorts are for quick grabbing the attention of your audience and then using that to get them watch your Long form videos. Long form content is providing value so people keep watching. Both you and the audience are benefiting that way; you get money for excellent content, and the audience gets value off your long form videos.
 
Short videos will never be paid as much as long ones because, at the very least, YouTube won't be able to place as many ads in short videos.
 
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Currently, i see that the earnings per 1,000 views for short videos are significantly lower than for long-form content, and the RPM is also lower. Longer videos hold viewers longer and offer more space for mid-roll ads, brand deals, and higher CPMs, resulting in better revenue. This gap may narrow in the future, but it will be difficult for short videos to achieve the same pay rate as long-form content unless viewer behavior and advertising demand shift significantly towards ultra-short formats.
 
Shorts pay low now because they’re meant to boost watch time and engagement, not direct revenue like long videos. Unless YouTube changes the monetization structure, they probably won’t pay close to long form any time soon. Shorts are great for discovery, but real money still comes from longer watch time content.
 
chloegriffin said:
Short videos will never be paid as much as long ones because, at the very least, YouTube won't be able to place as many ads in short videos.
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They can still increase pay rate or enable other forms of monetization.
 
Short videos may improve over time, but they will likely still pay less per 1,000 views than long form videos due to differences in ad formats and revenue models.
 
The revenue per thousand views for shorts will likely remain lower than long form content because the advertising model for vertical scrolls cannot support the same number of high value mid roll placements. You should expect a gradual increase in payouts as YouTube improves its attribution models and attracts more premium brand sponsors specifically for the shorts feed but it will never reach full parity with traditional videos. The primary value of shorts in the future will continue to be audience discovery and brand awareness rather than direct ad revenue. Successful creators should focus on using shorts to drive traffic toward their long form videos or digital products where the profit margins are much higher and more stable.
 
Shorts usually pay less because ads are limited and revenue is shared differently than long form videos.


They may improve over time, but it’s unlikely they’ll match long-form earnings soon. Most creators still use Shorts mainly for reach and audience growth.
 
Short-form YouTube videos can’t really be compared to long-form content. There are definitely more opportunities to generate revenue through long-form videos.
 
Getting more than 1,000 views on a YouTube Short is already a pretty encouraging result, especially since Shorts can often generate very high view counts. That's a positive signal for YouTubers and can indicate that the content has potential to reach a wider audience.
 
I think whether a video is short or long, building a content strategy is the most important thing. Combining different formats—some long, in-depth blog posts; some short, concise news articles; some videos; some infographics; some presentations—they need to create a rich and engaging experience for the viewer.
 
Long form pays per video. Shorts don't. Ads in the shorts feed go into one monthly pool, and you're allocated a slice of it by your share of engaged views against every other monetizing creator in your country. You keep 45% of your slice.

So your RPM isn't really a property of your video. It moves with what advertisers paid into the feed that month and how many views everyone else pulled. Music comes out of your side before the split. One licensed track and half the revenue your views generated goes to licensing instead of into the pool. Two tracks, two thirds of it. Your 45% never changes, the amount it's 45% of does.
 
I think Shorts will stay popular but the pay for 1,000 views can change. It depends on the viewers and the type of content, so there is no fixed amount.
 
I think Shorts can still work with a lower RPM because the view numbers can be much higher. If one Short gets huge reach, the lower payout per 1,000 views may not matter as much.
 
Shorts RPMs are unlikely to ever match long-form simply because advertisers pay premium rates for mid-roll ads that only work in longer videos. The smarter play is using Shorts to grow subscribers fast and then converting that audience to long-form viewers where the real money is.
 
Moulet said:
Longer videos will always pay more because they can fit more ads, so YouTube naturally makes more money from them.
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Agreed. The downside of this though is that I've been noticing alot more undisclosed ads via short form. Notably polymarket and kalshi without ad disclosures... so theyre brands finding a way around it the short form barrier by just breaking the law LOL
 
Don't compare rpm or price for 1000 Views
Make the comparation thinking in how much you earn by minute viewed

If you have a rpm of $15 in a long video, how many minutes of video you have edited and uploaded? Maybe minimum 10 minutes (1,5€ for a minute of video)
If you have a 15c rpm for shorts how long are the shorts? Because maybe you need 8 or 10 shorts views for having a retention of a minute (and this make more of less the same revenue for minute)
 
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