What’s one local SEO mistake you see all the time?

Not targeting the right keyword in the document title, like "Your favorite moving company near me" instead of a proper service-in-city keyword.
 
ignoring the Google business profile is a big one. people focus on backlinks while leaving the actual profile half finished.
 
Ignoring Google Business Profile a lot of local businesses barely optimize it even though it can drive a huge amount of local visibility
 
treating the GMB as a set it and forget it thing after the setup. businesses that actively post updates AND respond to every review outrank ones with identical profiles that never touch their listing after creation.
 
gbp posts may not direct ranking factor but people still use them for other reasons.they can help keep profile active and give customers more useful updates.
 
The most common mistake I see in local SEO is failing to regularly update business information and not responding to or engaging with Google reviews.
Yeah, sometimes local SEO is over-thought and folks overlook the fundamentals. Just maintaining proper GBP data and consistently answering customer reviews could be enough to show improvement.
 
They never have SEO keyword on their H1, that's most common and basic error I check.
 
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