Is Facebook advertising still effective?

There are times when limited distribution capacity makes the cost seem high, but once Facebook adjusts, it becomes cost-effective; if you stick with it for the long term, you will realize that Facebook is a platform with great potential.
 
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Green World Agency said:
Are Facebook ads still effective? Which industries are still effective for Facebook ads?
My clients in Asia are all campaigns are getting more expensive, and it is not as effective as expected.
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Facebook advertising is still performing well at the moment. It’s possible that the issue is with the product your client is promoting—it may no longer be as popular as before, or the ad content may not be engaging enough to attract customers
 
Yes, Facebook ads can still work. It mostly comes down to good targeting and a strong ad.
 
Advertising on Facebook is much more challenging now than it used to be, yet it remains an incredibly powerful platform; if one truly knows how to leverage it, significant profits can still be achieved.
 
Yes, Facebook ads are still effective in 2026, but I think your clients in Asia are noticing a real issue: the platform has become more expensive, and simply running the same old targeting + creative setup is much less reliable.
Meta itself reported that in Q1 2026, ad impressions increased 19% YoY while average price per ad increased 12%. So higher costs aren't just something you're imagining.
 
it works but depends on your niche now...but you must spend more to get better results today...
 
The effectiveness of Facebook advertising now varies significantly depending on the business niche and the level of competition; try experimenting with creative visuals and videos while precisely targeting your audience.
 
facebook ads still work but going too broad is not really worth it anymore.with thinner margins you need target the right audience more carefully.
 
Facebook ads can still work well but rising competition and costs make the offer creative and targeting much more important than before I’d test different creatives and audiences before increasing spend especially for Asian markets where CPMs and buyer behavior can vary a lot
 
Facebook ads used to be quite effective for me. Since 2026, however, things seem to have become much more difficult, and my profits have declined significantly.
 
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