Low CTR but Conversions Coming In – Should I Still Optimize?

M

myadreviewer

Registered Member

Aug 5, 2025

82

27

• Saturday at 8:49 AM

• #21

Focus more on CPA and conversion rate than CTR. If the campaign is profitable, don’t fix something that isn’t broken.

 

MateoVega

Newbie

Jul 28, 2026

27

2

• Saturday at 10:02 PM

• #22

Alright, if the CPA and conversions are quite good, i would leave it for now and you can test new creatives separately instead of changing the one that’s already working good.

 

BytePhantom

Newbie

Aug 10, 2026

14

3

• Saturday at 10:14 PM

• #23

If it’s profitable with a good CPA, don’t change it just to improve CTR. Keep it running and test new creatives alongside it.