What Is Your Approach to Local Link Building?
- Thread starter Nokia man
- Start date
paulmuresan
Newbie
- Jan 22, 2024
- 15
- 0
why limit yourself to one source.using different sources can make the link profile look more natural instead getting everything from one place. just make sure the links are actually relevant and useful.
Proxy_Soxy
Registered Member
- Mar 7, 2026
- 75
- 32
If I had to prioritize, I’d put local publications, associations/community organizations and genuinely relevant local businesses ahead of generic directories. Directories still make sense for the basic local citations, but I wouldn’t spend most of the outreach effort there
Industry sites are worth adding when the topical fit is strong. Sponsorships can be useful for real local visibility too, but if the link is part of a paid sponsorship it should be marked sponsored/nofollow rather than treated like an editorial link
So I’d get the basic directory presence done, then put most of the effort into actual local/editorial relationships
Industry sites are worth adding when the topical fit is strong. Sponsorships can be useful for real local visibility too, but if the link is part of a paid sponsorship it should be marked sponsored/nofollow rather than treated like an editorial link
So I’d get the basic directory presence done, then put most of the effort into actual local/editorial relationships
- Apr 3, 2009
- 597
- 325
I would split them by what the page does rather than by source type. A page whose job is to list businesses (most directories, most association member lists) is a bucket where the tenth one adds close to nothing. A page written about you by someone in your city is a bucket that keeps paying.
Sponsorships are the clean example of the difference. A logo on a /sponsors wall next to 60 others does almost nothing, nofollow or not. The same money spent where the organiser publishes a short write-up page about the sponsor gets you a real page that picks up internal links and gets crawled like content.
Before any outreach I would pull the three businesses sitting above you in the map pack and look at which of their links are genuinely in-region. Local link building gets sold as a tactic list, but in most cities the list is short and you can just go get the same ones.
For what it is worth, on a Canadian plumbing site the in-region editorial pages, not the volume, are what tracked with the ranking movement -> DR 43, 39 keywords in the top 3, off a link count you could count on two hands.
Sponsorships are the clean example of the difference. A logo on a /sponsors wall next to 60 others does almost nothing, nofollow or not. The same money spent where the organiser publishes a short write-up page about the sponsor gets you a real page that picks up internal links and gets crawled like content.
Before any outreach I would pull the three businesses sitting above you in the map pack and look at which of their links are genuinely in-region. Local link building gets sold as a tactic list, but in most cities the list is short and you can just go get the same ones.
For what it is worth, on a Canadian plumbing site the in-region editorial pages, not the volume, are what tracked with the ranking movement -> DR 43, 39 keywords in the top 3, off a link count you could count on two hands.