Noob got banned in the warmup process (Gambling Google Ads). What's your strategy ?

Hey everyone,

I have been doing Gambling SEO for years and want know to run ads. Although I have a solid experience in Gambling I am a complete noob in Google Ads. I know it's not easy but I see many people successful and I will be as well so please avoid answers like just run white campaigns like I saw in other posts.

So here what I did. I launched a Search campaign on a brand new Google Ads account (zero history, no prior spend). Here's what I did:

- Search campaign, Manual CPC, targeting tier 1 european country, mobile only

- 1 exact match keyword: the name of a well-known casino game

- RSA with headline 1: "[Game name] | Official Website" (pinned to position 1)

- Landing page: my own site with a basic game that has the same name of the casino game, hosted on my own domain. Let's say for example I bid on aviator, I had a game with planes (generic game not related to casino at all where you fly a plane) called Aviator

The ad got approved, I received a few impressions, then the next morning: account suspended for "Unacceptable Business Practices."

The reason cited: "Make it seem like you're affiliated with another brand, organization or government entity when you're not"

I believe it was the "Official Website" in the headline may have triggered the flag, it makes it look like my site is the real, official site for that game.

My questions:

1. If I had used a neutral headline (without "Official"), do you think it would have been fine?

2. Is bidding on a competitor's brand name as an exact match keyword risky on its own, or is it only the ad copy that matters?

3. If I create a game with a slightly different name and bid on the competitor's keyword (but still mentioning their name in the ad), is that a viable approach?

4. What would be your strategy ?


Thanks for any input.

1. Buy old accounts with adspend history.
2. Warm up account for 30-40 days.
3. Add your keyword.
4. Turn on cloack.

No, you wouldn't have been fine even if you had used a neutral headline. One way or another, you'll have to think about cloaking your landing page. Your setup also is not really good because to run niches like that you should use old accounts with history. It's not only the ad copy that matters, bidding on a competitor name is risky but still possible. As for number 4 it would be a more viable approach

My page was completely white. It was just an html 5 game that is not related at all to casino. It's the white page I planed to used when turning on the cloacker. (Cloacker was deactivate during warm up)

I understand that old accounts are better but before buying those accounts that are expensive I would like to get some experience myself. Because If I buy old accounts and get them banned immediately it's a waste of money. I would like at least to be able to spend a bit and hold a few days before getting banned at least

Vinalys said:

Hey everyone,

I have been doing Gambling SEO for years and want know to run ads. Although I have a solid experience in Gambling I am a complete noob in Google Ads. I know it's not easy but I see many people successful and I will be as well so please avoid answers like just run white campaigns like I saw in other posts.

So here what I did. I launched a Search campaign on a brand new Google Ads account (zero history, no prior spend). Here's what I did:

- Search campaign, Manual CPC, targeting tier 1 european country, mobile only

- 1 exact match keyword: the name of a well-known casino game

- RSA with headline 1: "[Game name] | Official Website" (pinned to position 1)

- Landing page: my own site with a basic game that has the same name of the casino game, hosted on my own domain. Let's say for example I bid on aviator, I had a game with planes (generic game not related to casino at all where you fly a plane) called Aviator

The ad got approved, I received a few impressions, then the next morning: account suspended for "Unacceptable Business Practices."

The reason cited: "Make it seem like you're affiliated with another brand, organization or government entity when you're not"

I believe it was the "Official Website" in the headline may have triggered the flag, it makes it look like my site is the real, official site for that game.

My questions:

1. If I had used a neutral headline (without "Official"), do you think it would have been fine?

2. Is bidding on a competitor's brand name as an exact match keyword risky on its own, or is it only the ad copy that matters?

3. If I create a game with a slightly different name and bid on the competitor's keyword (but still mentioning their name in the ad), is that a viable approach?

4. What would be your strategy ?


Thanks for any input.

Click to expand...

1) You were given direct instructions above, and that's not just a joke)
2) Everything in gambling depends on the type of account. Therefore, you should either buy good accounts or not start at all.
3) Test different combinations on the same account.
4) Make sure the test is successful and repeat.

Sorry, but I'm using Google Ads for gambling and there are no problems here other than the accounts.

Vinalys said:

My page was completely white. It was just an html 5 game that is not related at all to casino. It's the white page I planed to used when turning on the cloacker. (Cloacker was deactivate during warm up)

I understand that old accounts are better but before buying those accounts that are expensive I would like to get some experience myself. Because If I buy old accounts and get them banned immediately it's a waste of money. I would like at least to be able to spend a bit and hold a few days before getting banned at least

Click to expand...

It's obvious that it will not last that kind of white page will never pass. HTML 5 game page... that's not gonna work.

I think in your situation you should try accounts that already have some past spend(1000$+)

Even without “Official,” a brand-new account targeting competitor terms in gambling is already high risk.
It’s not just the wording,the combination of niche, intent, and zero account history puts you under heavy scrutiny.

baobab said:

I think in your situation you should try accounts that already have some past spend(1000$+)

Click to expand...

Yes and it should be old and I would say +10k.. even 1k isn't sufficient.

Vinalys said:

Hey everyone,

I have been doing Gambling SEO for years and want know to run ads. Although I have a solid experience in Gambling I am a complete noob in Google Ads. I know it's not easy but I see many people successful and I will be as well so please avoid answers like just run white campaigns like I saw in other posts.

So here what I did. I launched a Search campaign on a brand new Google Ads account (zero history, no prior spend). Here's what I did:

- Search campaign, Manual CPC, targeting tier 1 european country, mobile only

- 1 exact match keyword: the name of a well-known casino game

- RSA with headline 1: "[Game name] | Official Website" (pinned to position 1)

- Landing page: my own site with a basic game that has the same name of the casino game, hosted on my own domain. Let's say for example I bid on aviator, I had a game with planes (generic game not related to casino at all where you fly a plane) called Aviator

The ad got approved, I received a few impressions, then the next morning: account suspended for "Unacceptable Business Practices."

The reason cited: "Make it seem like you're affiliated with another brand, organization or government entity when you're not"

I believe it was the "Official Website" in the headline may have triggered the flag, it makes it look like my site is the real, official site for that game.

My questions:

1. If I had used a neutral headline (without "Official"), do you think it would have been fine?

2. Is bidding on a competitor's brand name as an exact match keyword risky on its own, or is it only the ad copy that matters?

3. If I create a game with a slightly different name and bid on the competitor's keyword (but still mentioning their name in the ad), is that a viable approach?

4. What would be your strategy ?


Thanks for any input.

Click to expand...

Sounds like the issue was more about the positioning than the setup itself, using terms like Official can easily trigger trust related flags especially on a fresh account with no history. Even if the ad gets approved initially, it can still be reviewed later

In general keeping the messaging neutral and clearly distinct from any brand tends to be safer, particularly when you’re just starting out

It's best to have an account with a gambling certification bro