I tried using X for marketing a year ago, but it was extremely difficult; we couldn't find a way to optimize ROI, nor could we find a solution to the issue of our accounts constantly getting suspended.
For me, the biggest lesson was realizing that you don’t have to sell in every post. Some posts are just about getting people familiar with you and what you do. Once they know your content, promoting something feels a lot more natural.
Reply strategy beats posting into the void every single time. Commenting early on high-engagement posts in your niche will build your account way faster than tweeting 10 times a day with zero followers
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