GCC traffic still worth testing?

cochloeee

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Been looking at GCC offers lately and noticed the CPMs in SA, AE can be pretty high. Curious if it's still worth spending money to test these GEOs, or if the traffic cost just makes it too hard to get profitable?
 
Absolutely worth it, but treat SA and AE like Tier 1. The high CPMs mean low payout offers won't cut it, you need strong payouts (e-com, finance, high-converting sweeps) to cover the traffic cost.
 
High CPMs don’t necessarily make GCC traffic unprofitable. Good targeting, strong creatives, and a localized offer can make a big difference, so you can run a controlled test first.
Solid point! What kind of offers have worked best for you in GCC? Any particular vertical that stood out? (If you dont mind sharingo_O)
 
Absolutely worth it, but treat SA and AE like Tier 1. The high CPMs mean low payout offers won't cut it, you need strong payouts (e-com, finance, high-converting sweeps) to cover the traffic cost.
Thanks for sharing! Beening looking at subscription vertical, so not worth a test?
 
Thanks for sharing! Beening looking at subscription vertical, so not worth a test?
Not at all, mVAS/subscriptions can be huge in SA/AE, Just target mobile carrier IPs only (STC/Zain/e&) and use direct 1-click/OTP flows. High local billing success makes up for the CPMs.
 
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