is the 10 minute rule still a thing on youtube

the 10 minute rule isn’t really a thing anymore video length alone doesn’t determine whether a video is worth making i’d focus on viewer retention and topic demand using long form for deeper content and shorts when they fit the audience
 
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YouTube lowered the mid-roll ad threshold from 10 minutes to 8 minutes a while ago. So you now only need videos to be 8+ minutes long to place mid-roll ads. Shorts are great for audience growth, but long-form (8+ mins) still generates significantly better ad revenue.
 
Short videos are currently popular on Youtube, you might want to consider them.
 
I think you should try looking into the short video trend, if you find it interesting, give it a try.
 
ConanTheLibrarian said:
It's been a while since I've done any stuff on Youtube. Back in the old days you would need to get a video over 10 minutes for it to be really worth your time in terms of revenue, is this still the case or should i focus more on short form content?
Click to expand...
Short reels perform better. Long form content doesn't have to be 10 minutes long, as long as the topic is explained thoroughly.
 
I think retention matters more now than hitting 10 minutes. Longer videos can still earn more, but I wouldn’t stretch a video just to reach 10 minutes.
 
To be honest i focus on both because long-form is still better for deeper engagement and revenue while shorts can help bring in new viewers also test both and see what works for your niche.
 
The time threshold rule has changed from 10 minutes to 8 minutes, but viewers might not like having too many ads in such a short video.
 
For revenue, long form still completely beats short form. The 10 minute mark became 8 minutes for mid-roll ads. Shorts RPM is tiny compared to long videos, so if money is your primary goal, stick to 8+ minute long form
 
ConanTheLibrarian said:
It's been a while since I've done any stuff on Youtube. Back in the old days you would need to get a video over 10 minutes for it to be really worth your time in terms of revenue, is this still the case or should i focus more on short form content?
Click to expand...
It would be better to take away the clocks from the video entirely. If people drop off at the 8 minute mark because you have added 2 minutes on, then your 10 minute video have not really helped you out much at all.
 
I could take "No" as an answer. From my point of view who in charge of operate agencies. Almost my customer (~5 agency) transfer to short-form (3-7 mins is preferly).
You should only consider 10 mins based on the amount of knowledge/content which you would like spread to viewer/listener,
And yes, just take this comment as an advice. It's all in your hand to make the decision,
Good luck.
 
That’s an outdated rule. The important threshold for mid roll ads is 8 min so longer videos can have more monetization opportunities. Shorts are still worth testing though.
 
the old 10 minute rule not thing anymore make a good 6 minute video longer just for ads because lower retention can hurt more than the extra ad opportunity helps
 
ConanTheLibrarian said:
It's been a while since I've done any stuff on Youtube. Back in the old days you would need to get a video over 10 minutes for it to be really worth your time in terms of revenue, is this still the case or should i focus more on short form content?
Click to expand...
There is no need for you to make those long videos if not required for the topic. If you still would like to try, 6 - 8 minute videos would be best to try for better earnings.
 
ConanTheLibrarian said:
It's been a while since I've done any stuff on Youtube. Back in the old days you would need to get a video over 10 minutes for it to be really worth your time in terms of revenue, is this still the case or should i focus more on short form content?
Click to expand...
It still is the case, when you create videos over 8 mins, you unlock the mid roll ads feature...so basically YouTube gets to place more ads which results in more earnings. However keep in mind when you increase the length of the videos, also make sure your videos are quite engaging , atleast to hit retention rates of 60-70% minimum, or else your videos and channels will just get tanked due to low retention rates.
 
ConanTheLibrarian said:
It's been a while since I've done any stuff on Youtube. Back in the old days you would need to get a video over 10 minutes for it to be really worth your time in terms of revenue, is this still the case or should i focus more on short form content?
Click to expand...
The 10-minute rule is pretty outdated now. I’d focus more on what keeps people watching. Shorts can be great for reach, while longer videos usually have better monetization
 
8 minutes now for mid-roll ads, not 10. I’d still focus on retention though — stretching a video just for extra ads usually isn’t worth it
 
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