Tier II are we still measuring the right impact?

GSERP

GSERP

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Is tier 2 still passing authority to site, and are we looking at it in wrong way?

Nowadays we are focusing on citation-worthy, but traditional build of tier 2 links still strengthens the tier 1 links and pushes the value back through the link structure.

Yeah, I hear you guys; things are moving fast now, but does that mean the traditional way doesn't work anymore?

As for me, tier 2 makes more sense when pages are actually relevant to the tier 1 topic, indexed by google, and capable of attracting their own signals, instead of just using another layer to throw more links at tier 1.

So I'm thinking about tier 2 not only as authority-passing layer, but as citation-worthy support layer. What are your thoughts?
 
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GSERP said:
Is tier 2 still passing authority to site, and are we looking at it in wrong way?

Nowadays we are focusing on citation-worthy, but traditional build of tier 2 links still strengthens the tier 1 links and pushes the value back through the link structure.

Yeah, I hear you guys; things are moving fast now, but does that mean the traditional way doesn't work anymore?

As for me, tier 2 makes more sense when pages are actually relevant to the tier 1 topic, indexed by google, and capable of attracting their own signals, instead of just using another layer to throw more links at tier 1.

So I'm thinking about tier 2 not only as authority-passing layer, but as citation-worthy support layer. What are your thoughts?
Click to expand...
i believe that the second tier concept may still be considered valid, however i would not evaluate it based solely on the extent to which authority is transferred. the relevance nd quality of the second tier page are more important to me. this page would have intrinsic value regardless of whether it is trreated merely as another link building tool.
 
I dont think the traditional tier 2 concept is dead. I think the approach simply needs to evolve. when tier 2 links are relevant, indexed, and built around a strong tier 1 asset, they can still add real value by strengthening the supporting page and helping it attract further signals.

I especially agree with the citation worthy angle. tier 2 works much better when the links have genuine contextual relevance rather than being built purely for volume or authority pushing. The concept is still valid, execution is what matters more today.
 
The problem I see most often with tier two link building is pretty basic, it comes down to indexation. If Google leaves the supporting page in crawled not indexed, there’s not much value in that page supporting your tier one. I wouldn’t treat the second layer like a mechanical link pump either. The page still needs to be relevant and good enough to get indexed naturally and ideally pick up some of its own impressions. If it can bring referral traffic and stand on its own, that’s a much better sign than just throwing more links at a guest post.
 
GSERP said:
Is tier 2 still passing authority to site, and are we looking at it in wrong way?

Nowadays we are focusing on citation-worthy, but traditional build of tier 2 links still strengthens the tier 1 links and pushes the value back through the link structure.

Yeah, I hear you guys; things are moving fast now, but does that mean the traditional way doesn't work anymore?

As for me, tier 2 makes more sense when pages are actually relevant to the tier 1 topic, indexed by google, and capable of attracting their own signals, instead of just using another layer to throw more links at tier 1.

So I'm thinking about tier 2 not only as authority-passing layer, but as citation-worthy support layer. What are your thoughts?
Click to expand...
The more interesting way to look at Tier 2 now is relevancy, index support pages that strengthen the authority and context around Tier 1, while broader citation-worthy brand signals may help reinforce AI visibility.
 
Relevant, indexed Tier 2 links can still strengthen Tier 1 pages by building supporting authority and signals.
The key is quality and relevance; Tier 2 works better as a genuine citation-worthy support layer rather than simply adding more links.
 
Tier 2 can be useful when the links are relevant, indexed, and placed on quality pages. I would focus less on link quantity and more on supporting useful Tier 1 pages with genuine topical relevance.
 
Indeed. It is preferable to use the Tier 2 pages that are relevant and indexed as a supporting authority layer instead of using them solely as link juice generators.
 
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