Has google gotten rid of long ads?

wwsosop said:

Is google no longer doing those terrible ads where the many page in the ad are linked down the page like you were actually looking for that brand an instead of a keyword?

What was that type of aggressive ad called?

Season kicks in for me in March. I have a competitor using money down SEO. Will he be able to use many fake sponsored ads at once? Whatever is the sleazest way to beat out organic or everyone else during busy season, this guy will attempt it. Alsos a push and pull battle.

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imccafey said:

I've heard it called something like site-link spam, but not sure if that's exactly what it is or it's known by a different thing. Basically one advertiser would dominate the SERP with multiple paid placements that seemed like organic brand results. Pretty sure it's against some policy or another so I'm also quite certain Google is actively on the hunt for those. Usually an advertiser is limited to one ad position per auction (iirc), even if they try to run multiple accs or domains. You typically won't see the same brand owning over half the page these days like it used to be back then.

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svetlana55 said:

I think you're referring to a tactic known as "ad stacking" or "domain squatting," where an advertiser attempts to dominate a SERP with multiple ads from different domains or accounts. Google has indeed cracked down on this practice, and their policies prohibit advertisers from creating multiple accounts to manipulate ad auctions. It's great to hear that you're preparing for the busy season, but I have to ask: have you considered optimizing your own SEO strategy to stay ahead of the competition, rather than just focusing on what your competitor might be doing? What specific SEO tactics are you planning to use to stay competitive during your peak season?

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