The headache of increasing the budget
- Thread starter missrose
- Start date
Dont just double the budget on the same ads, make new ads and add the budget to them, also if you run ads in small population countries that could be the problem
lindarose2026
Newbie
- Jul 9, 2026
- 42
- 14
Definitely, this is pretty common. If sales the budget, Your audience or creative may already be saturated. I'd my advice on testing new creatives, improving the offer /landing page, and increasing the budget gradually instead of making big jumps. Also check your CPA and profit before scaling.
Spending $500 on advertising to generate only 2–3 orders might seem very costly, but if the campaign remains profitable, you should increase the budget—though the increase should not exceed $100 per day.
Maybe aside from the paid ads, you could join relevant health-related groups, genuinely share useful knowledge, and answer people’s questions. By building trust and becoming a helpful resource, people may remember you when they’re ready to buy and be more likely to buy from you.
- May 12, 2023
- 1,787
- 268
Instead of increasing the budget, you can duplicate the ad group.
dark.woden
Newbie
- Jul 14, 2026
- 32
- 10
It sounds like the campaign is about to hit the limits for scaling its audience. Instead of investing more money into the same pool, I would analyze the CPA of the audiences based on creatives and repeat the successful experiment in other audiences
catalinmrm
Newbie
- Jun 23, 2023
- 7
- 1
Scaling the budget too quickly can disrupt campaign performance focus on improving the conversion rate and testing audiences or creatives before increasing spend gradually.
- Aug 10, 2024
- 603
- 86
Keep your existing campaign and launch several new ones; retain the ones that perform well and scale them up by adding more ad groups.
StorytellerUAS
Junior Member
- Nov 13, 2024
- 103
- 11
I’m also really struggling with this concern. I increased my ad budget, but I feel the level of engagement doesn't really justify the cost.
Your ads don't seem to be performing very well, but if you still want to increase your budget, you should do so gradually, no more than 30% per day, or you could copy successful ad groups to increase your budget faster.
roydan
Elite Member
- Dec 17, 2013
- 5,636
- 14,574
When you're running on such a low budget, you naturally reach the audience that is most likely to convert, and as you scale your creative needs do "work harder" to engage with users that are less likely to convert.
What you explained looks like either your creative is not good enough or your pixel needs more conversion data.
It could also be a setup issue but you got some good advice regarding that already.
What you explained looks like either your creative is not good enough or your pixel needs more conversion data.
It could also be a setup issue but you got some good advice regarding that already.
lastcooker
Registered Member
- Feb 2, 2024
- 80
- 14
i’d avoid increasing the budget too aggressively when the current campaign is only producing a few orders because the extra spend may just amplify the same bottleneck i’d test the audience creative landing page and offer first then scale gradually once the conversion rate is stable
- May 16, 2024
- 105
- 23
To achieve the best results, instead of directly increasing your ad budget, you should duplicate the ad.