How often do you update your negative keyword list?

A

ads connection

Newbie

Aug 19, 2026

7

0

• Yesterday at 9:06 AM

• #1

Hey guys,
I am currently running a Google Search campaign and getting a lot of irrelevant clicks that drain my budget.
How often do you usually audit your search terms and update your negative keyword list? Do you do it daily or wait for a few days to gather more data?
Thanks for any quick tips!

 

I

Isi Nina

Newbie

Jul 19, 2026

6

1

• Yesterday at 9:20 AM

• #2

normally give the campaign a few days to collect enough data, then audit the search terms and update negatives based on recurring patterns.

 

conolly34

Newbie

Jun 15, 2026

42

9

• Yesterday at 9:23 AM

• #3

I normally check for my keywords daily when a campaign starts, then go down to every few days as my traffic gets cleaned up. Just make sure you’re not adding negatives too quickly since some “irrelevant” words may provide you with valuable variations.

 

ads studio

Elite Member

Jr. VIP

Mar 2, 2021

4,285

1,294

• Yesterday at 9:41 AM

• #4

for me i tend to pile it up for 3 days and add it to the negative keyword list so it wont be too frequent

 

NaughtyByNature

Registered Member

Premium Member

Jun 1, 2026

78

9

• Yesterday at 9:56 AM

• #5

After one week is better, in my opinion

A few days cant really give you enough data