Manual vs Automated Bidding for Lead Gen - What's Actually Working?

Automated bidding can work really well when there is enough conversion data. With smaller campaigns, manual gives you more control while you collect data.

you should check the lead quality too, a low CPA does not always mean you are getting good leads.

Check if Google is counting the right conversions. If it counts every form fill, it may bring the wrong type of leads.

I believe that both can be successful depending on the campaign. I prefer manual bidding as it will let me set the budget and monitor performance in a new lead generation campaign. Once there’s enough conversion data, I switch to automated bidding. Time saving and often produces better results when properly set up.