I need an expert opinion.

This is my casino affiliate website, and I’m targeting Tier 1 markets. I launched the website on August 22, and I’m already seeing good results.


What should I focus on next to improve the rankings and grow the website further?

When something is working don't mess with it, trying to upscale is good but sometimes you'd mess with it and then work hard to get back to where you were.

Run a separate campaign and do the test on that but leave this as it is.

That's my 2 cents

If you want to improve something, it shouldn't be on the current campaign as it is already performing well. Most times in an attempt towards improvement, we end up sabbotaging what was working. I have seen it several times.

medialounge said:

If you want to improve something, it shouldn't be on the current campaign as it is already performing well. Most times in an attempt towards improvement, we end up sabbotaging what was working. I have seen it several times.

Click to expand...

True: self sabotage - really bad for business.

Since it’s already moving this early, I wouldn’t touch the pages that are doing well too much

I’d go into GSC and find the pages and queries that already have impressions but are sitting just outside the top spots. Those are probably the easiest wins right now

Build more supporting content around those topics, strengthen the internal links into the pages already showing traction, and put your better links there instead of spreading everything everywhere

Then make changes one at a time so you can actually see what helped

keep adding content and get some relevant links early results look okay for a new site